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Press Release -- February 19th, 2013
Source: Nokia Siemens Networks

Nokia Siemens Networks Smart Wi-Fi makes mobile integration seamless

Mobile World Congress, Barcelona, Spain – February 19, 2013

Traffic steering capabilities create HetNet, give operators greater control over customer experience

Nokia Siemens Networks is launching Smart Wi-Fi to seamlessly integrate wireless local area networks (WLAN) with cellular, mobile networks. Smart Wi-Fi comprises four elements that combine operator-controlled Wi-Fi and cellular services into a Heterogeneous Network (HetNet) with traffic steering capabilities. This allows operators to select the best wireless access technology to deliver a secure, convenient mobile broadband experience for customers.

“Nearly all smartphones and tablets have the ability to use Wi-Fi. Operators have a clear opportunity to use this mature, cost-effective technology to enhance the experience of mobile broadband, especially in underserved indoor public areas”, said Randy Cox, head of Small Cell Product Management, Nokia Siemens Networks. “With our Smart Wi-Fi, mobile operators can integrate and control Wi-Fi networks to deliver a cellular-like experience on Wi-Fi as part of a broader HetNet”.

“Smart Wi-Fi combines our global experience in delivering access networks, integrating Wi-Fi with core networks, our leadership in Customer Experience Management and our solutions for provisioning devices over-the-air. Smart Wi-Fi can be integrated with the award-winning Flexi Zone solution to control the Wi-Fi layer. This is all supported by our Services for HetNets for complete lifecycle support from hotspot analysis and planning to deployment, optimization and care,” said Cox.

The four elements of Nokia Siemens Networks Smart Wi-Fi are Smart Wi-Fi Connect, Smart Wi-Fi Converge, Smart Wi-Fi Optimize and Smart Wi-Fi Personalize.

Smart Wi-Fi Connect allows operators to plan and deploy their own Wi-Fi networks. The solution element includes high-performance access points and gateways for operators who are deploying their own Wi-Fi networks. In addition, the company provides the service capabilities to analyze, plan, deploy, integrate and optimize the operator’s own or partner Wi-Fi networks.

Smart Wi-Fi Converge enables operators to integrate Wi-Fi networks into their core network and provide device provisioning for seamless subscriber access to Wi-Fi. This element includes device management and subscriber authentication for provisioning Wi-Fi, as well as approaches to managing security, billing and policy control and the tools to deliver cellular services over Wi-Fi.

Smart Wi-Fi Optimize introduces Wi-Fi traffic steering capabilities based on Wi-Fi traffic loading. Operators are able to decide based on the traffic level when to steer subscribers between Wi-Fi and cellular to ensure that subscribers are always using the most suitable network layer to provide optimum performance. Traffic steering gives operators more predictability over the Wi-Fi experience and helps maximize their HetNet assets to boost subscriber satisfaction.

Smart Wi-Fi Personalize includes the recently introduced Customer Experience Management (CEM) on Demand for Wi-Fi. CEM on Demand gives operators subscriber level visibility and allows them to target subscriber segments to provide promotional Wi-Fi sign-up campaigns and/or automatic Wi-Fi provisioning.

Network operators, customers, press and analysts are welcome to visit the Nokia Siemens Networks Solution Experience Center in Hall 3, 3B14, at Mobile World Congress 2013, Fira Gran Via, in Barcelona, Spain, to learn more about Smart Wi-Fi and our expanded offering for Small Cells. The company will provide Wi-Fi for guests visiting the Experience Center.

For more information about Nokia Siemens Networks’ advances and innovations in Small Cells and Smart Wi-Fi, please join our #1GBperday$ webinar on March 12, 2013. Registration for all the #1GBperday$ webinars is open now:

To share your thoughts on Smart Wi-Fi and Small Cells, join the discussion on Twitter using #MWC13, #1GBperday, #LiquidBroadband, #MBBFuture and #mobilebroadband.

About Nokia Siemens Networks

Nokia Siemens Networks is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, we operate at the forefront of each generation of mobile technology. Our global experts invent the new capabilities our customers need in their networks. We provide the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly.

With headquarters in Espoo, Finland, we operate in over 100 countries and had net sales of approximately 13.8 billion euros in 2012.

The term Wi-Fi® is a registered trademark of the Wi-Fi Alliance®

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