Barcelona, Spain, February 26, 2013]: Huawei, a leading global information and communications technology (ICT) solutions provider, unveiled its Value Growth Solution (VGS) 2.0 yesterday at Mobile World Congress in Barcelona. This solution, which aims to address the newly emerging challenges faced by operators, offers innovative approaches to boosting user experience and traffic revenue in the mobile broadband (MBB) era.
"Its essence" stressed Dr. JC Dong, VP & VGS consultant of Huawei Carrier Software & Core Network Business Unit, "lies in its dual ability to empower".
First, VGS 2.0 empowers the end user. The traditional way of providing telecom service severely jeopardizes end user experience. End users are often not able to determine how their data has been consumed, making them fear high bills and discouraged by the complexity of ordering and changing data plans.
To encourage more usage from end users, VGS 2.0 empowers end users through its On Device Portal so that they are able to find detailed consumption records in real-time and control their data plans in a more dynamic and comprehensive way. To further enhance their experience, this solution involves users in tailored plans and on-demand services. Instead of being hassled by irrelevant advertisements, they will receive helpful and personalized recommendations.
In the MBB era, user experience demands are diverse, requiring more flexibility and personalization from operators. This is the other mission of VGS 2.0, to empower operators. With its distinctive edge in IT and CT orchestration, the solution excels in end-to-end resource allocation. It realizes quantification of user experience, dynamic traffic policy control and implementation of flexible tariff plans, therefore shortening time-to-market of new services and quickly winning over more subscribers.
Operators need to create value-based offerings. Yet each individual has his or her own idea of what makes a valuable experience. How can operators capture this long tail of the MBB economy? VGS 2.0 offers an analytical mechanism to help meet this demand. Operators can interpret web traffic data, identify potential target markets, and analyze user needs and network capabilities based on actual scenarios, therefore promoting suitable services accordingly and matching massive services with massive users.
Cooperation with over-the-top (OTT) content creators is gradually leading the tide, but the question is how can operators convert this collaborative effort into revenue? VGS 2.0 brings an open platform that constructs a cooperative system that enables operators to choose how to open their network resources to OTTs and other third-party players. By making efficient use of their unique information and network assets, operators will play the platform advantage and establish greater leadership step by step.