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Press Release -- February 12th, 2013

GENBAND Launches NUViA Cloud Offering

Frisco, Texas, Feb. 12, 2013GENBAND, a leading developer of IMS and cloud communications solutions, today launched NUViA™, a secure multimedia communications cloud services offering designed for service providers and channel partners to brand and offer Unified Communications and Rich Communications Suite (RCS) Service applications to enterprise and consumer markets. Powered by the company’s EXPERiUS™ solutions, GENBAND NUViA™ enables service providers to accelerate the commercial delivery of multimedia communications applications with minimal upfront capital expenses. NUViA offers service providers all of the advantages of cloud-based services, such as a pay-as-you-grow business model and the ability to quickly extend their service footprint, as well as a flexible service delivery model that allows them to fully customize and differentiate their branded services. The NUViA Unified Communications as a Service (UCaaS) offering includes HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, desktop clients, and fixed and mobile convergence. The NUViA RCS offering allows wireless operators to quickly take to market extensive multimedia communications services and experiences that go well beyond standard RCS capabilities for consumers.

“NUViA offers service providers a radically different model for deploying communications services from what is available today,” said Jeff Townley, President of GENBAND’s Services Business Unit & Global Operations. “Service providers and channel partners can leverage NUViA’s unprecedented deployment options, including hybrid models with the ability to augment the NUViA-delivered services with in-house applications, to deliver customers a unique, customized and cost-effective alternative to services derived from premises-based equipment.”

NUViA offers substantial advances over traditional hosted solutions and existing cloud offerings. Backed by GENBAND’s world-class global professional services organization, NUViA provides easy-to-use management and administrative portals. In addition, GENBAND NUViA taps a pipeline of innovation and an ecosystem of open application development that provides service providers with a constant flow of new services and features for their enterprise and residential customers over the life of their contracts.

“A managed communication service in the cloud using GENBAND’s carrier-class unified communication solutions is an attractive value proposition for service providers and channel partners searching for revenue-generating offerings for enterprise and consumer customers,” said Elka Popova, Program Director, Frost & Sullivan. “GENBAND’s deep portfolio and the customization options available with NUViA enable a broad range of go-to-market services scenarios. Partners can offer a full cloud UC with on-premises SBC for security, seamless connectivity, optimal routing and network management; cloud business continuity as a back-up communication system activated on demand in the event of disaster and on–premises failures; or hybrid deployments that provide mobility services overlays to on-premises PBX environments.”

NUViA also supports a “build, transfer, own” model that offers service providers a low-risk, low-barrier-to-entry and quick path to advanced, rich multimedia IP communications services with the option of building out their own cloud infrastructures in the future. GENBAND’s flexible solutions delivery also allows for the deployment of Unified Communications capabilities in the customer’s cloud.

EXPERiUS encompasses GENBAND’s market-leading applications portfolio as well as the company’s software-based, cloud-ready SIP application server. The EXPERiUS family includes fully integrated multimedia communications functionality for business and residential users, Rich Communications Suite (RCS) Services and VoLTE Services.

For more information on GENBAND’s NUViA offering, please visit

GENBAND is a global leader in smart networking solutions for service providers and enterprises in more than 80 countries. From the Core to the Edge to the Experience, GENBAND seamlessly evolves IP networks by making them more scalable, secure, profitable and efficient.  GENBAND’s market-leading technology supports multimedia voice, data and video sessions and fixed-mobile unified communications applications that scale on public and private networks. With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application solutions help its customers compete effectively by increasing revenues, improving profitability, and attracting and retaining customers. To learn more, visit us on the web at

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Company Contact:
Joe McGarvey

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