AT&T Wi-Fi Hot Spots Experience Notable Growth in Retail and Hospitality Locations
Dallas, Texas, February 26, 2013
Wi-Fi has become a necessity for the connected consumer, driving more than 2.7 Billion Wi-Fi connections made to the AT&T* Wi-Fi network in 2012. As consumers rely on Wi-Fi connectivity in their daily routine, businesses are continuing to harness the benefits of AT&T across more than 32,000 AT&T Wi-Fi Hot Spot locations.
AT&T Wi-Fi Key Facts for 2012:
- More than double the connections made to the AT&T Wi-Fi Network in 2012 versus 2011.
- AT&T’s Wi-Fi footprint grew 10 percent in 2012 with connections to venues growing by nearly 200 percent in the past year.
- 3X more mobile device traffic exchanged on the Wi-Fi network soaring over 5.2 billion MB in 2012.
- 40 percent more connections made in 4Q12 from mobile smartphone and tablet devices compared to 4Q11.
- 190 percent increase in mobile data uploads on the AT&T Wi-Fi network quarter-over-quarter.
“Wi-Fi works in tandem with our global network to keep people connected wherever they are. By providing this must-have connectivity at all types of locations, businesses can bring added value to the customer experience,” said Josh Goodell, Associate Vice President, AT&T Wi-Fi Services. “With connectivity to our Wi-Fi Network skyrocketing in 2012 by more than 1 billion connections year-over-year, Wi-Fi is a clear factor in mobile use, driving purchase decisions to enriched hospitality, fan and travel experiences.”
AT&T Wi-Fi Spotlight on Retail and Hospitality Locations:
Big box retailers and hotels are finding innovative solutions to enhance the Wi-Fi experience for employees and customers. In 2012, more than 7 billion minutes were spent connected at AT&T Wi-Fi retail locations. On average, each connection lasted 45 minutes. With prolonged connectivity and data usage, Wi-Fi connectivity is impacting retail venues’ bottom line while satisfying a necessity – a reliable connection for customers and employees.
In hotels across the globe, AT&T added Wi-Fi to more than 95,000 guest rooms last year increasing connections by more than 225% in 2012. The AT&T Wi-Fi hospitality platform brings feature rich mass-scalable solutions to a diversified portfolio of properties dedicated to strengthening management and guest experiences for anytime online access.
AT&T operates the nation’s largest Wi-Fi network** including more than 32,000 AT&T Wi-Fi Hot Spots at popular restaurants, hotels, bookstores and retailers, and provides access to more than 402,000 hotspots globally through roaming agreements.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
** Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic. A Wi-Fi enabled device required. Other restrictions apply. See www.attwifi.com for details and locations.
AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.
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