JERICHO, NY, December 5, 2012 - Lightpath®, a market leader in Ethernet-based communication solutions for New York metropolitan area businesses, today introduced its new branding and logo, which reflect the company's rich history and reinforce continued efforts to create close connections with customers.
Lightpath, which was recently known as Optimum Lightpath, received significant input from its customer community leading up to the launch of the new branding. The change highlights the differentiation between Lightpath's Ethernet-based services for mid-market and large customers, and Cablevision's consumer Optimum brand, which focuses on services for residential and small business customers.
"For more than two decades, Lightpath has offered telecommunication services in the New York metro area, emerging as an Ethernet leader that is best positioned to serve a diverse customer base," said Julia McGrath, senior vice president of marketing and business development for Lightpath. "Our customers trust the Lightpath brand and know that they can count on us to deliver the innovative solutions that help them advance."
Over the past year, Lightpath has strengthened its product portfolio with offerings that incorporate customer feedback. This includes leveraging the flexibility of Ethernet to create product suites for the education, healthcare and government verticals, as well as adding Next Generation Hosted Voice, Conference Bundle, Managed Video and Managed WiFi to its managed services lineup. Lightpath's customized product offerings have given the company the flexibility needed to serve a diverse range of business needs in a highly competitive market.
Lightpath, a division of Cablevision Systems Corporation (NYSE:CVC
), is an industry leader in providing advanced Ethernet-based data, Internet, voice, video transport solutions and managed services to businesses across the New York metropolitan area. Lightpath's network is a highly reliable, resilient, and scalable fiber-to-the-business-premises network extending more than 5,000 route miles connecting more than 5,500 fiber-lit locations. Exclusively focused on meeting customer needs in the world's largest business market for 20 years, Lightpath has been continually recognized for its high level of customer service. For 14 straight years, the New York State Public Service Commission has given Lightpath its Commendation of Excellence. Lightpath has received many industry awards for innovation and leadership, most recently being named the 2011 North American Regional Service Provider of the Year by MEF (Metro Ethernet Forum). For more information, visit www.golightpath.com.
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