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Press Release -- October 22nd, 2012
Source: Sprint Nextel
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Sprint Open Solutions Conference: Keynote Addresses and Panel Discussions Focus on Mobile Advertising, Commerce, Security and Cloud Services

(BUSINESS WIRE), October 22, 2012 – Sprint (NYSE:S, news, filings):

WHO: Sprint (NYSE: S) Senior Vice President Fared Adib will open the 12th annual Open Solutions Conference with a keynote address and fireside chat with Dave Morin, co-founder and CEO of Path on Oct. 24.
Sprint CEO Dan Hesse will close the event with a keynote address on Oct. 25.
WHEN: Sprint Senior Vice President Fared Adib
Wednesday, Oct. 24
9 a.m. Pacific time
Sprint CEO Dan Hesse
Thursday, Oct. 25
4 p.m. Pacific time
WHERE: Sprint Open Solutions Conference
San Jose Convention Center
150 West San Carlos Street, San Jose, Calif. 95113
WHAT: The Open Solutions Conference gives developers, ecosystem partners and executive attendees an up-close view into the latest tools and capabilities from Sprint and Sprint’s solution-providing associates.
Registration and additional information about the Sprint Open Solutions Conference is available at http://developer.sprint.com/OSC2012.
PANELS: Mobile Advertising — Sprint recently announced Pinsight Media+TM, a service that gives advertisers the power to reach consumers on their mobile device in a more personalized way. Michael Bayle, senior vice president, ESPN Mobile; Dave Marsey, senior vice president, Digitas; and Trevor Healy, CEO, Amobee, will be participating in a panel discussing the possibilities of a full-service advertising model with mobile at the core and the ability to deliver and track relevant messages in-the-moment.
Mobile Commerce – Mung Ki Woo, group executive mobile, MasterCard; Hans Reisgies, Sequent; Ron Hirson, president, Boku; and Richard Kang, CEO, wipit, will discuss the next steps for mobile commerce adoption and opportunities for developers.
Mobile Security – Carrie MacGillivray, program director-Mobility and Telecom for IDC, will moderate a panel with Vijay Dheap, IBM; Kevin Mahaffe, chief technology officer, Lookout; Ray Vinson, senior director, Samsung; and Toby Rush, CEO, EyeVerify, discussing the changing roles of mobile devices, application security and dealing with the risks of malware/viruses as a part of a socially responsible business model.
Cloud Services – Tiffani Bova, research vice president with Gartner, will lead a panel discussion with Mike Peek, global director, Cisco; Sunil Bhargava, CSC; David Trigg, global senior director EMC; and Anakool Lakhina, CEO, Gauvus, on the role cloud services plays in alleviating the challenges IT faces to address the move to Mobile/BYOD and social.
Venture Capitalists and Startups – Aaron Levie, CEO, Box; Jeff Glueck, CEO, Skyfire; Daniel Deeney, partner, New Venture Partners; and David Weiden, partner, Khosla Ventures, will discuss technology trends and business models shaping the future of mobility.
M2M (machine-to-machine) – Sprint and companies within its M2M ecosystem will conduct sessions about connected vehicles, fleet/telematics, usage-based insurance and retail, and will discuss how the Sprint Collaboration Center can help companies facilitate the process of taking their solution from concept to market.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 56 million customers at the end of the second quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

Contact(s):
Sprint Media Contacts: Kristin Wallace, 404-649-8222 kristin.c.wallace@sprint.com or Caroline Semerdjian, 415-572-5828 caroline.semerdjian@sprint.com

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