New Online Branding Maps to Digital Presence Assessment at Live Event, Attendees and Visitors Learn How They Stack Up Against Peers, Access Best Practices, and Determine Where to Invest Resources
PHOENIX, Oct. 22, 2012 (GLOBE NEWSWIRE) -- Limelight Networks, Inc. (NASDAQ:LLNW, news, filings) a leader in digital presence management, today announced it has rolled out its own refreshed digital presence, and will be offering companies attending the Gartner Symposium/ITxpo 2012 (Orlando, FL, October 21-25), the opportunity to assess and benchmark their external digital presence by measuring social engagement, web, video, and mobile performance against their peers and industry best practices.
"Every organization must now operate with two faces — a physical presence and a digital presence. Digital presence is the sum of every digital touch point a company has with its audience across every type of online channel — mobile, social, web, living room, and now even digital signage," said Limelight CMO, Kirby Wadsworth. "The management of an organization's digital presence is now receiving C-suite attention, because the impressions made online with prospects, voters, donors, subscribers, and viewers directly affect success. It's fitting, then, that we are rolling out our new online digital presence simultaneously with a major physical presence event — Gartner Symposium — that is focused on C-level decision makers."
Prioritizing Digital Presence
Limelight started down the road to building a new digital presence in June. One of the first steps in the initiative was to assess Limelight's own digital presence at the time.
"At Limelight, we are in the business of helping our customers deliver an effective digital presence," stated Robert Block, Limelight's vice president of global services. "We realized we needed to take the same approach to improving our own, so we started the project with a thorough Digital Presence Assessment on Limelight itself. We learned a great deal through the process, and have been sharing our experiences along the way through our In the Limelight blog."
Showing and Telling a New Story
The significance of an integrated digital presence to the marketing process is further underscored in a report by Gartner analyst, Adam Sarner, who states, "There is a digital marketing opportunity at every stage of the buying process. Digital functionality within the buying process is an expectation and will damage customer experience and undermine competitiveness if it is absent."[i]
Built on Limelight's Orchestrate Digital Presence Platform, Limelight's new digital presence incorporates an adaptive design, embedded video, and simple, self-directed navigation that tells the story about the challenges organizations meet in delivering their own story online — stale, static content, lack of rich media, mobile device support, globalization, performance, and more. It explains Limelight's Orchestrate Digital Presence Platform as an integrated set of SaaS services that help companies overcome these challenges and deliver an awesome digital presence of their own. A key component of Limelight's new storyline is the power of its professional services experts to help customers plan, design, implement, and manage an effective digital presence.
It All Starts with an Assessment
Limelight now offers customers the opportunity to understand the current state of their digital presence, and work with leading industry experts to map out a plan to achieve their digital presence objectives.
A complete Limelight Digital Presence Assessment includes a comprehensive evaluation of a company's digital presence across all online channels — web, social, mobile, living room, and digital signage. The assessment benchmarks a company's status today, sets realistic goals, and generates a strategic and tactical digital roadmap for the next six and twelve months. Full assessments examine technical aspects such as availability, capacity, security, performance, and scalability, as well as marketing and business aspects including content, content management, distribution and discovery, engagement and experience, conversion, and business intelligence. The result is a manageable digital presence plan, customized to a company's specific needs, that addresses these core questions:
- How does your digital presence compare against your competitors?
- Are you investing in the right areas of digital content development?
- Does your digital presence reach your audience on every web channel they're on?
- Which types of digital content achieve the highest rate of engagement for your audience?
- What are the bottlenecks for digital content development and distribution?
Limelight's Physical Presence at Gartner Symposium
Visitors to Limelight's booth #1042 at the Gartner Symposium will learn about Orchestrate and its components, and can receive a free on-the-spot evaluation of their own organization's digital presence, and will have their names entered in drawings for exciting prizes including several tablets and mobile devices.
The Gartner Symposium/ITxpo 2012 takes place October 21- 25 in Orlando, Florida. For more information, please visit: http://www.gartner.com/technology/symposium/orlando/
About Limelight Networks
Limelight Networks, Inc. (NASDAQ:LLNW) is a global leader in Digital Presence Management. Limelight's Orchestrate Digital Presence Platform is an integrated suite of cloud-based Software as a Service (SaaS) applications, which allows organizations to optimize all aspects of their online digital presence across web, mobile, social, and large screen channels. Orchestrate leverages Limelight's scalable, high-performance global network to offer advanced features for: web content management; website personalization; content targeting; online video publishing; mobile enablement and monetization; content delivery; transcoding; and cloud storage — combined with social media integration and powerful analytics. Limelight's team of digital presence experts helps organizations streamline processes and optimize business results across all customer interaction channels to deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance their customer relationships — all while reducing costs. For more information, please visit www.limelight.com, and be sure to follow us on Twitter at www.twitter.com/llnw.
Copyright (C) 2012 Limelight Networks, Inc. All rights reserved. All product or service names are the property of their respective owners.
[i] Digital Marketing Is Key to Every Step of the Customer's Buying Process, April 26, 2012.
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