Limelight Focuses on Digital Presence Management for the Broadcast Sector After Historic Summer of Global Cultural and Sporting Events
PHOENIX, Sept. 4, 2012 (GLOBE NEWSWIRE) — Limelight Networks, Inc. (NASDAQ:LLNW, news, filings), a global leader in Digital Presence Management, today announced that it will celebrate its tenth year at IBC in Amsterdam, 6-11 September. The company will focus on Digital Presence Management for the broadcast sector after a historic summer of global cultural and sporting events that took the online and mobile world by storm. To celebrate its tenth anniversary at IBC, Limelight is hosting a VIP dinner cruise incorporating the famous “supperclub.”
“Over the past few months, Limelight has excelled in streaming multiple global cultural and sporting events, providing hundreds of hours of HD-quality content to multiple devices, and delivering more than seven petabytes of data around the world,” said Kirby Wadsworth, Chief Marketing Officer, Limelight Networks. “Most importantly, this summer’s many athletic competitions, including the Summer Games, brought the importance and value of coordinating online and mobile channels into focus for broadcasters globally. Recent research shows that over 70% of TV viewers are simultaneously using another device such as a smartphone or PC. During the summer games, broadcasters learned that they need to incorporate and coordinate all activities through all online channels to present a consistent and holistic viewer experience across multiple digital touch points.”
Over the last decade, Limelight has played a major role in driving the adoption of Internet digital content, especially within the media and entertainment sector. In broadcasting particularly, wholesale changes in networks, mobile devices, and viewer behavior often outstrip the operator’s abilities to respond effectively to this new multi-channel challenge, and Limelight has been there to assist.
Limelight’s Orchestrate Digital Presence Management Platform offers an integrated suite of cloud-based Software as a Service (SaaS) applications, which allows organizations to assemble, manage, deliver, and optimize all aspects of their online Digital Presence across web, mobile, social, and large screen channels. Orchestrate leverages Limelight’s scalable, high-performance network to offer advanced features for: web content management; website personalization; content targeting; online video publishing; mobile enablement and monetization; content delivery; transcoding; content storage—combined with social media integration, website acceleration, and powerful analytics.
Together with Limelight’s team of Digital Presence experts, Orchestrate allows organizations to streamline processes and optimize business results across all customer interaction channels, helping clients to deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance their customer relationships—all while reducing costs.
For more information on Limelight’s VIP dinner cruise, contact Thom Poole on 0207 437 1617 or email marketing-emea@llnw.com
About Limelight Networks, Inc.
Limelight Networks, Inc. (NASDAQ:LLNW) is a global leader in Digital Presence Management. Limelight’s Orchestrate digital presence solution is an integrated suite of cloud-based applications, which allows organizations to optimize all aspects of their online digital presence across web, mobile, social, and large screen channels. Delivered exclusively as a service, Orchestrate leverages Limelight’s scalable, high-performance global computing platform to offer advanced features for: web content management; website personalization; content targeting; video publishing; mobile enablement; content delivery; transcoding; and cloud storage — combined with social media integration and powerful analytics. Limelight’s team of digital presence experts helps organizations streamline processes and optimize business results across all customer interaction channels, helping them deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance their customer relationships — all while reducing costs. For more information, please visit www.limelight.com, and be sure to follow us on Twitter at www.twitter.com/llnw.
Copyright (C) 2012 Limelight Networks, Inc. All rights reserved. All product or service names are the property of their respective owners.
CONTACT: Media Contact:
Heather Miller
215-867-8600 x239
media@llnw.com
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