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Press Release -- September 25th, 2012
Source: Broadsoft

BroadSoft Expands Partnership With Leonid

Offering Global Availability of Leonid's Loki Portals and Provisioning

GAITHERSBURG, MD--(Marketwire - Sep 25, 2012) - BroadSoft, Inc. (NASDAQ:BSFT, news, filings) today announced that they have expanded their partnership with Leonid Systems to include the global distribution of Leonid's Loki Portals and Loki Provisioning software. BroadSoft and Leonid will work closely to help global telecommunications service providers scale their hosted unified communications services.

Loki Provisioning complements the BroadSoft product suite with simplified service provisioning and activation, while Loki Portals provides a unified customer experience that is easily customized for the specific needs of a service provider. The combination of BroadSoft's Unified Communications services and Loki Portals and Provisioning allows service providers to quickly implement a best-of-breed solution that shortens time-to-market for new service offerings, while reducing support costs and improving customer satisfaction.

Already deployed by more than 55 BroadSoft customers, the Loki suite is one of the most widely used BSS/OSS solutions for service providers to manage and accelerate the growth of Hosted PBX, SIP Trunking and other cloud communications services. As demand for cloud-based unified communications increases, so does the need to efficiently activate and manage these services. Loki Provisioning provides significant improvements in activation time and accuracy, along with the corresponding decreases in provisioning costs and order backlog.

At the same time, service providers have recognized the importance of customer experience management, which demands a simple, intuitive user experience that empowers their customers to control advanced services from any enterprise device. Loki Portals delivers this in two ways: a customer-ready user experience that includes visual device management and other next-generation usability features, and a framework to more quickly and reliably customize and maintain the user interface. This capability is seen as increasingly important as enterprises move toward more diverse sets of mobile communication devices and other cloud services converge.

Alex Cowan, chief technology officer at Leonid, noted, "The soaring demand for cloud communications services has highlighted the need for more scalable and flexible support systems to complement BroadSoft's industry leading product suite. We are excited to work with BroadSoft to deliver a modular, extensible solution that meets the current need, while providing the framework for ongoing integration of new cloud services."

Scott Hoffpauir, chief technology officer, BroadSoft, said: "We are dedicated to providing solutions that meet the varied and unique needs of our global service provider customers. Leonid's capabilities have strengthened the successful deployment of hosted unified communications services by many of our customers, and we believe the Loki suite can help accelerate service adoption and ensure the efficient service delivery."

About Leonid
Leonid Systems makes cloud communications more salable and scalable with modular software for provisioning, end-user device and service management, and integrated lead-to-cash customer life cycle management. Over 50 telecom service providers world-wide rely on Leonid for modern, extensible back office and customer support systems that complement Broadsoft, Sonus, Cisco and other VoIP, 4G/LTE and unified communications platforms. Leonid's modular Loki suite is a dramatic departure from traditional monolithic operational support systems, extending industry leading CRM platforms including and SugarCRM to allow complete order to cash customer life cycle management.

About BroadSoft
BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private brand exchanges, video calling, text messaging and converged mobile and fixed-line services.

Forward-Looking Statements
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "can," "enable," "will," "allows" and other similar terms and phrases, and such forward-looking statements include, but are not limited to, the statements regarding the capabilities and benefits to service providers, enterprises and end users of the Loki software suite. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to whether the Loki software suite will be utilized by BroadSoft's customers and the resulting financial and other benefits to BroadSoft, as well as those factors contained in the "Risk Factors" sections of the Company's Form 10-Q for the quarter ended June 30, 2012 filed with the Securities and Exchange Commission, or SEC, on August 6, 2012 and the Company's Form 10-K for the year ended December 31, 2011 filed with the SEC on February 29, 2012, and in the Company's other filings with the SEC. All information in this release is as of September 25, 2012. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

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