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Press Release -- August 6th, 2012
Source: Broadsoft
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BroadSoft Acquires Adaption Technologies

Enabling a cloud-based Unified Communications delivery option for telecommunications service providers

GAITHERSBURG, MD, August 6, 2012 – BroadSoft, Inc. (NASDAQ:BSFT, news, filings) today announced it has acquired the assets of Texas-based Adaption Technologies Ventures, Ltd., a provider of hosted business VoIP solutions.

The acquisition will enable BroadSoft® to enhance its BroadCloud™ Software-as-a-Service (SaaS) delivery platform to include BroadWorks®’ award-winning features and functionality. With the addition of Adaption Technologies’ infrastructure and Rialto®, a web-based service operating platform, telecommunications service providers will be able to more quickly sell, provision, activate and bill for their hosted Unified Communications services.

“Thanks to our cloud technology and infrastructure management experience, many of our customers are confident we can cost-effectively develop, deliver and support their branded Unified Communications services,” said Michael Tessler, chief executive officer, BroadSoft. “Adding Adaption Technologies’ solutions to our cloud platform will allow our service provider customers to speed time-to-market and accelerate time-to-revenue for their branded Unified Communications solutions.”

This new BroadCloud service is designed to help reduce the costs and complexities associated with the provisioning, managing and billing of Unified Communications services. As a result, BroadSoft’s service provider customers will be able to:

  • Speed time-to-market
  • Reduce infrastructure and on-going support costs
  • Limit utilization of internal resources

“Growing adoption of cloud-based Unified Communications services by enterprises globally has created a need for telecommunications service providers to explore alternative, faster service delivery methods to end-users,” added Scott Hoffpauir, chief technology officer, BroadSoft. “We believe the combination of Adaption Technologies’ capabilities and our industry-leading BroadWorks capabilities positions BroadSoft to directly address this service provider need.”

About BroadSoft

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private brand exchanges, video calling, text messaging and converged mobile and fixed-line services.

Cautionary Statement Regarding Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “believe,” “can,” “enable,” “will,” and other similar terms and phrases and include statements regarding BroadSoft’s ability to incorporate Adaption Technologies’ technology into the Company’s existing technology and enhance the functionality of its BroadCloud delivery platform, the expected benefits of the acquisition to service providers, BroadSoft'”s ability to cost-effectively develop, deliver and support its customers’ Unified Communications offerings and BroadSoft’s retention of the Adaption Technologies workforce. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to BroadSoft’s ability to: incorporate Adaption Technologies’ technology, continue to service the customers acquired through the transaction at historical levels and integrate and retain former Adaption Technology personnel, as well as those factors contained in the “Risk Factors” sections of BroadSoft’s Form 10-Q for the quarter ended June 30, 2012, filed with the Securities and Exchange Commission (“SEC”) today, its Form 10-K for the year ended December 31, 2011, filed with the SEC on February 29, 2012, and in BroadSoft’s other filings with the SEC. All information in this press release is as of August 6, 2012. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

Media Contacts:

Elaine Myada +1 240 720 9558 emyada@broadsoft.com

Brian Lustig +1 301 775 6203 brian@lustigcommunications.com

Sarah James +44 (0) 207 751 4444 sjames@libertycomms.com

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