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Press Release -- July 17th, 2012
Source: Sprint Nextel
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Sprint Single Source Enablement Offers Turnkey Solution for Companies Wanting to Enter the Wireless Industry

Sprint equips businesses large and small with best-in-class equipment and support to deliver their own wireless service

OVERLAND PARK, Kan. (BUSINESS WIRE), July 17, 2012 – Sprint (NYSE:S, news, filings) Global Wholesale & Emerging Solutions today introduces a new packaged solution of turnkey wireless solutions and support enabling any business to become a wireless provider – and ride the revenue stream it creates.

The new package, Single Source Enablement, rounds out a portfolio of enablement services from Sprint that lets anyone from entrepreneurs to enterprises deliver their own branded wireless service with as much or as little investment as they prefer. With the Sprint Wireless Enablement Solutions, businesses access Sprint’s products, receive help enabling the service and get ongoing support to become a winning wireless Mobile Virtual Network Operator (MVNO).

Single Source Enablement can cover all systems, processes, customer care, online Web enablement, and the warehousing and distribution of devices so an MVNO can focus almost solely on acquiring customers. The model can be customized to meet each MVNO’s unique business needs. Specialized customer loyalty programs and other value-added products can be supported under this model.

“Sprint Wholesale & Emerging Solutions provides award-winning account and operational support, not to mention all-new, nationwide 3G and 4G LTE networks that will position our customers to deliver better overall performance today and into the future,” said Matt Carter, president, Global Wholesale & Emerging Solutions. “Sprint goes above and beyond our competitors to ensure each customer’s success, as we employ a hands-on and collaborative approach to help each MVNO venture thrive.”

With the addition of Single Source Enablement, Sprint has developed three different Wireless Enablement Solutions to meet the varying needs of its wholesale MVNO customers. Sprint’s product offering and implementation support allows each MVNO the freedom to focus on growing their business in a meaningful way.

Sprint has other Wireless Enablement packages for MVNOs that crave more control, including:

Standard Enablement Model MVNOs seeking the maximum amount of control over operations, care, support and logistics should look no further than the Traditional Enablement Model. The MVNO uses in-house resources or outsources to third parties for specific business functions. Complexity and cost are higher in this model, but MVNOs have maximum control.

Joint Enablement Model Sprint simplifies and manages many of the complex rating and invoicing systems and processes required for wireless operations. Other business functions, such as customer care and the warehousing and distribution of devices, are still managed by the MVNO.

With a dedicated marketing team to build and maintain a customized marketing plan, Sprint parlays years of wireless experience into the success of each MVNO. The team is assembled of strategic support experts who can help MVNOs acquire, mature and retain customers, while ensuring that each MVNO receives expert consultation on business fundamentals, devices, wireless industry trends, channel management, and competitive intelligence. Sprint’s world-class expertise ensures smooth, 24×7 operations for MVNOs.

Sprint Wholesale delivers an integrated, innovative, customizable suite of value-added solutions to drive customer revenue, profit and subscriber growth. Visit the newly redesigned www.sprint.com/wholesale to see the full list of products and services available.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 56 million customers at the end of the first quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers and most improved in customer satisfaction across all industries during the last four years. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

Contact(s):
Sprint John Votava, 949-748-3403 john.votava@sprint.com

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