Streaming Its Ninth Major Live Sporting Event This Year, Limelight Networks Enables Leading Broadcasters to Maximize Their Digital Presence Across Multiple Devices and Geographies
PHOENIX, July 26, 2012 (GLOBE NEWSWIRE) — Limelight Networks, Inc. (NASDAQ:LLNW, news, filings) “Limelight”, the global leader in Digital Presence Management, today announced that several leading broadcasters from around the world are relying on Limelight to bring live action of this summer’s games to millions of sports fans. This marks the ninth major set of live sporting events that Limelight has delivered this year. Limelight’s Orchestrate Digital Presence Platform, an integrated suite of cloud-based Software as a Service (SaaS) applications that leverage Limelight’s scalable, high-performance global network, allows broadcasters to manage, deliver, and optimize all aspects of their digital presence across web, mobile, social, and large screen channels.
This summer’s games are expected to drive more online and mobile views than any live sporting event to date. Interxion has released the findings of a survey, conducted by YouGov, in which 1 in 5 respondents said they plan on watching the games online. Also, according to TechBargains, 46 percent of surveyed consumers will watch the games on their laptops, while 31% will watch on their tablets and 27% via their smartphones.
“This is an amazing set of events that heralds a new era in sporting engagement,” says George Fraser, VP of International Business at Limelight. “During the last major games held in London in 1948, motion pictures were the primary delivery medium for viewers to experience the excitement of the games. Now viewers have the opportunity to watch every event, many live, on multiple devices – whenever and wherever they want, in sterling quality. Limelight is proud to be involved in such a momentous development.”
Expectations for the upcoming games point to a growing trend – consumers are increasingly viewing live sporting events online and on their mobile devices. In 2012 alone, Limelight has delivered major worldwide sporting events including RBS Six Nations’ rugby championships, the European Championship, Indian Premier League Cricket, and Wimbledon to a global audience and to a wide range of devices. Despite intense spikes in traffic – traffic for the Euro Championships reached a level equivalent to 100,000 users simultaneously watching an HD movie – Limelight ensured optimal online and mobile viewing experiences for enthusiastic sports fans. In addition to these international sporting events, Limelight also delivered other large political and society events with massive live streaming and mobile demand, such as the Queen’s Jubilee, and Hellfest, a major summer music festival in France.
“Today’s broadcasters must meet ever-increasing demands to an engaging, high-performance digital experience on many screen types,” said Kirby Wadsworth, Chief Marketing Officer, Limelight Networks. “Our expertise and breadth of services well-position us to help customers effectively address this challenge by delivering their content flawlessly. Our integrated services for managing, publishing, monetizing, and delivering live streaming videos equip broadcasters with the tools and capabilities they need to more efficiently and cost-effectively provide a powerful digital presence across all channels.”
Broadcasters around the world are employing Limelight’s integrated suite of cloud-based services – including Limelight Video Platform, Limelight Reach Video, Limelight Reach Ads, Limelight Stream, and Limelight Deliver – to meet the following requirements:
- Streamline the process of uploading, managing, publishing, monetizing, and delivering live streaming videos to multiple devices
- Deliver high quality video without buffering or delays
- Maximize viewing experiences for the specific device requesting content
- Monetize online and mobile videos using pre-roll ads and post roll ads
- Ensure optimal site performance regardless of traffic spikes or viewer location
Limelight’s services leverage the company’s global network to ensure high performance of content on any device, anywhere in the world.
About Limelight Networks
Limelight Networks, Inc. (NASDAQ:LLNW) is a global leader in Digital Presence Management. Limelight’s Orchestrate Digital Presence Platform is an integrated suite of cloud-based Software as a Service (SaaS) applications, which allows organizations to optimize all aspects of their online digital presence across web, mobile, social, and large screen channels. Orchestrate leverages Limelight’s scalable, high-performance global network to offer advanced features for: web content management; website personalization; content targeting; online video publishing; mobile enablement and monetization; content delivery; transcoding; and cloud storage – combined with social media integration and powerful analytics. Limelight’s team of digital presence experts helps organizations streamline processes and optimize business results across all customer interaction channels to deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance their customer relationships – all while reducing costs. For more information, please visit www.limelight.com, and be sure to follow us on Twitter at www.twitter.com/llnw.
CONTACT: Media Contact:
Heather Miller
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media@llnw.com
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