BBM Unlimited Plan launches with the BlackBerry Curve 9310 smartphone priced at $99.99 from Boost Mobile
IRVINE, Calif. (BUSINESS WIRE), June 27, 2012 – Boost Mobile, a leader in the no-contract wireless industry with award-winning service plans, will introduce another industry first, BBM™ Unlimited, which features worldwide unlimited access to BlackBerry® Messenger (BBM™) and talk and text with payments that shrink to as low as $30 a month. Continuing the Boost Mobile trend of offering more choice, flexibility and value, this offer is available beginning on July 10 exclusively with the BlackBerry® Curve™ 9310 smartphone, which is launching the same day for $99.99 (excluding taxes).
BBM, available for all BlackBerry users worldwide, is one of the largest mobile social networks with more than 56 million active customers globally. Customers can experience real-time communications and easily chat with friends at the speed of now, with instant responses and “read” confirmations. Plus, BBM goes beyond chat with more than 1,000 BBM-connected apps available for download on BlackBerry App World™. BBM-connected applications offer a social, interactive experience that’s not available on any other smartphone platform.
“We have partnered closely with RIM to enhance the Boost Mobile line-up and launch the first-ever no-contract BlackBerry smartphone priced under $100,” said Andre Smith, vice president-Boost Mobile. “This breakthrough device is matched with the most affordable BlackBerry service plan in the industry with shrinking payments and unlimited talk, text and worldwide BlackBerry Messenger.”
Similar to other monthly unlimited plans offered by Boost Mobile, the $45 BBMUnlimited plan provides customers the opportunity to be rewarded for simply making on-time payments. For every six on-time payments, customers will see their monthly payment shrink by $5, eventually getting down to as low as $30 a month for unlimited nationwide talk and text and worldwide BBM access. Payments do not need to be consecutive to qualify for these saving milestones.
BlackBerry Curve 9310 gives consumers the full power of the BlackBerry messaging and social-centric applications in the familiar BlackBerry Curve form factor. The smartphone will be available at Boost Mobile exclusive retail stores, select independent wireless dealer locations nationwide and at www.boostmobile.com with free shipping. It will also be available at select Best Buy locations next month.
Messaging on BlackBerry Curve 9310 is made easy with a full QWERTY keyboard and optical trackpad. In addition to real-time chat with BBM, customers can share large multimedia files (up to 6MB), including pictures, voice notes, calendar entries and locations. The smartphone is also Wi-Fi® enabled, giving users the opportunity to enjoy unlimited data. Key smartphone features include:
- Dedicated BlackBerry Messenger key
- Text and email (supports Yahoo!®, Gmail® and Hotmail®)
- 3.2MP camera with flash
- Speedy Web browsing
- BlackBerry®7.1 OS
- Access to thousands of apps and games on BlackBerry App World™
- Easy Access to Facebook®, MySpace™, Twitter®, YouTube®and more
- Stereo Bluetooth®support
- Wi-Fi and GPS1enabled
- Built-in FM radio
- Great battery life (up to eight hours talk time or 18 days standby; up to 70 hours of music playback with headphones)
About Boost Mobile
Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power and Associates as “Highest Ranked in Purchase Experience Among Non-Contract Wireless Providers,” offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinking Payments no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 281 million people, and on the Nextel National Network, reaching more than 281 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Sanyo and ZTE, ranging from entry-level to Android™ smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® Cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at Facebook and Twitter; and purchase products at www.boostmobile.com.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
1 Service available with the $60 BlackBerry Monthly Unlimited Plan
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|Boost Mobile Danielle Babbington, 949-748-3418 Danielle.Babbington@sprint.com|