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Press Release -- May 24th, 2012
Source: GENBAND
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GENBAND GENiUS Platform Transforms Hong Kong Broadband Network to Enable Advanced Multimedia Communications

Hong Kong, May 24, 2012GENBAND,a leading developer of IP infrastructure and application solutions, today announced that Hong Kong Broadband Network (HKBN), the fastest growing broadband service provider in Hong Kong, has selected the GENBAND GENiUS™ all-IP platform to enable the transformation and modernization of HKBN’s communications network. GENBAND will be migrating TDM and first generation VoIP switches, as well as first generation SIP servers to the GENiUS-powered IP solution, enabling HKBN to offer advanced business and residential multimedia communications capabilities across the region.

“GENBAND offers us the most flexible software platform and commercial solutions necessary to rapidly deliver world-class IP capabilities, reduce operating costsand enhance our unified multimedia communications,” said Lo Sui Lun, Chief Technology Officer, HKBN. “GENBAND’s unmatched network migration expertise and proven GENiUS solution allow us to increase revenue generation opportunities and subscriber bases across both residential and business customers while achieving a 95 percent savings in equipment floor space and power consumption. Through interconnections enabled at the IP level by GENBAND’s Intelligent S3 SBC, we also enhance our support for the International Direct Dialing market.”

HKBN is the fastest growing broadband service provider in Hong Kong, with fiber service reach of approximately 2 million residential homes and 1,700 commercial buildings with services including 100-1000 Mbps broadband access, telephony and IPTV.

“We are very pleased to expand our longstanding partnership with HKBN and support their network consolidation and migration efforts with our advanced GENiUS IP platform and software applications,” said Mark Pugerude, President, Global Sales and Marketing, GENBAND. “Through the GENiUS platform, we are able to seamlessly integrate a host of HKBN’s services in unprecedented ways, such as delivering advanced unified communications and multimedia capabilities with our GENBAND Mobile Lifeand Mobile Officesoftware solutions, along with geo-redundant call control - all from the same platform. HKBN’s fast broadband growth and investments in fiber are transforming the Hong Kong marketplace with new choices and we are delighted to support these efforts with our IP Network Transformation support and service teams.”

Incorporating the A2™ Communications Application Server, S3™ Session Border Controllerand the C20™ Converged Softswitchsoftware on the all-IP GENiUS platform, GENBAND offers HKBN an advanced, highly scalable solution that delivers new revenue enablers while significantly reducing the total cost of ownership. The profile of the intelligent, common hardware modules on the GENiUS platform can be uniquely changed via software depending on the transient mix and scale requirements of the customer's network, which has provided HKBN with the customization and flexibility needed to cost effectively address its network modernization project.

About Hong Kong Broadband Network Limited

Hong Kong Broadband Network Limited (HKBN) provides integrated telecommunications services in Hong Kong via its own self-built fiber network. HKBN is the fastest growing broadband service provider in Hong Kong. HKBN offers a diversified portfolio of innovative products that service over 1,240,000 subscriptions for broadband, local telephony and IP-TV. The Company has built a solid market position with top-of-the-line applications and practices enabling its substantial growth.

About GENBAND
GENBAND is a global leader of IP infrastructure solutions, enabling enterprise, service and content providers around the world to evolve communications networks through IP innovation. The Company offers market-leading Switching, Applications, Networking and Service solutions, with products deployed in over 600 customer networks spanning more than 80 countries. GENBAND is headquartered in Frisco, Texas, and has vast resources in R&D, sales and support spanning more than 50 countries. To learn more, visit us on the web at www.GENBAND.com.

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Contact:
Kim Lee
GENBAND
+1.972.265.3766
kim.lee@GENBAND.com

Charlie Chan
Orion Worldwide for GENBAND
+65 973 94324
charlie@orionworldwide.net

Multiple software applications on the GENBAND GENiUS platform enable Hong Kong Broadband to modernize and consolidate network

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