AT&T Reaches Two Million Facebook Fans and Delivers Personalized ‘Thank You Note’ Songs in Appreciation
Dallas, Texas, May 18, 2012
To celebrate the milestone of reaching over two million Facebook fans, AT&T* is taking two whole days to say “thank you” in the form of customized songs made about their fans. This interactive activity will let AT&T Facebook fans who opt-in get a chance to have personalized songs written about them, based on “what makes them awesome”. The individual songs will be performed by the AT&T House Band, which is comprised of a “supergroup” of Julliard-trained members of the hit YouTube music collective “cdza”. Fans can even choose the musical genre they want their ode to be.
On May 22 and May 23, the AT&T House Band will randomly choose up to 500 people from the submissions and create custom improvised songs to thank them for their loyalty and for being fans of AT&T. AT&T will post videos of the band performing the songs on its Facebook page, as well as YouTube channelthroughout these two days so fans can tune in at anytime and hear AT&T singing their praises. For those who do not get a personalized tribute the AT&T House Band will create an epic “thank you” aria listing out the names of multiple entrants in rapid fire.
“AT&T recognizes that we wouldn’t be anywhere without the loyalty of our Facebook fans and customers,” said Jennifer Fisher, director – channel marketing, AT&T. “We interact with our Facebook fans every day and look to them for honest feedback to help us design ways to serve them better. Our Thank You Notes gives us a chance to show them how much we care in a fun and light-hearted way.”
Registration is open from May 11-May 21, 2012 with the 2-day event culmination on May 22 and May 23. For more information or to enter, please visit http://www.ATTThankYouNotes.com
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
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© 2012 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
Cautionary Language Concerning Forward-Looking Statements
Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T’s filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.
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