Level 3 CDN Service Improves Website Speed and Visitor Experience for World's Largest Online Golf Retailer
BROOMFIELD, Colo., April 24, 2012 /PRNewswire/ -- Level 3 Communications, Inc. (NYSE:LVLT, news, filings) today announced that its Total Site Performance service has been selected by TGW.com — The Golf Warehouse®, the world's largest online golf retailer. The Level 3 CDN service has reduced the online retailer's Web page load times by up to 50 percent, substantially improving the site's performance and visitor experience for its customers.
Total Site Performance is Level 3's comprehensive front-end Web optimization solution that maximizes website performance on any Web browser. The solution works by dynamically transforming Web pages, enabling them to render more quickly in any browser and adapt in real-time to actual customer usage of a site. This allows for rapid and efficient delivery of content-rich websites, for any Web browser, without the need for any site overhaul — all critical factors in meeting the demand of Web users.
"We sell 100 percent of our merchandise online, so when a customer visits our website, it's critical we deliver a top-notch online shopping experience to attract and retain customers," said Justin Leming, IT Director for TGW.com —The Golf Warehouse. "Level 3's Total Site Performance solution cut our load time in half from 10 seconds to five without the need to add additional hardware. However, when we did add new servers, Level 3's services again cut our load time in half from five seconds to 2.5. This not only increased the amount of time that customers spend on our website but also the likelihood they'll make a purchase."
"Level 3's Total Site Performance solution, which encompasses our superior network, delivery and optimization technologies, allowsThe Golf Warehouse's online retail store to perform at the highest level possible," said Mark Taylor, vice president of Content and Media for Level 3. "That means that customers who visitThe Golf Warehouse's website will be able to access content quickly and conduct transactions more efficiently — resulting in the best possible customer experience."
For more information on Level 3's Total Site Performance solution, please visit www.level3.com/en/products-and-services/video/cdn/total-site-performance.
About Level 3 Communications
Level 3 Communications, Inc.(NYSE: LVLT) is a premier global provider of IP-based communications services to enterprise, content, government and wholesale customers. Over its reliable, scalable and secure network, Level 3 delivers integrated IP solutions, including converged, data, voice, video and managed solutions to help enable customers' growth and efficiency. Level 3 operates a unique global services platform anchored by owned fiber networks on three continents in more than 45 countries, connected by extensive undersea facilities. For more information, visit www.level3.com.
©Level 3 Communications, LLC. All Rights Reserved. Level 3,Level 3 Communications, Total Site Performance and the Level 3 Logo are either registered service marks or service marks ofLevel 3 Communications, LLC and/or one of its Affiliates in the United States and/or other countries. Any other service names, product names, company names or logos included herein are the trademarks or service marks of their respective owners. Level 3 services are provided by subsidiaries ofLevel 3 Communications, Inc.
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Some statements made in this press release are forward-looking in nature and are based on management's current expectations or beliefs. These forward-looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside Level 3's control, which could cause actual events to differ materially from those expressed or implied by the statements. Important factors that could prevent Level 3 from achieving its stated goals include, but are not limited to, the company's ability to: successfully integrate the Global Crossing acquisition or otherwise realize the anticipated benefits thereof; manage risks associated with continued uncertainty in the global economy; obtain additional financing, particularly in the event of disruptions in the financial markets; manage continued or accelerated decreases in market pricing for communications services; maintain and increase traffic on its network; develop and maintain effective business support systems; manage system and network failures or disruptions; develop new services that meet customer demands and generate acceptable margins; adapt to rapid technological changes that could adversely affect the company's competitiveness; defend intellectual property and proprietary rights; obtain capacity for its network from other providers and interconnect its network with other networks on favorable terms; attract and retain qualified management and other personnel; successfully integrate future acquisitions; effectively manage political, legal, regulatory, foreign currency and other risks it is exposed to due to its substantial international operations; mitigate its exposure to contingent liabilities; and meet all of the terms and conditions of its debt obligations. Additional information concerning these and other important factors can be found within Level 3's filings with the Securities and Exchange Commission. Statements in this press release should be evaluated in light of these important factors. Level 3 is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.
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