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Press Release -- April 26th, 2012
Source: Broadsoft

BroadSoft Named Finalist in CTIA’s Second Annual BIG Idea Contest

BroadSoft to Present at International CTIA WIRELESS® 2012 on May 8

GAITHERSBURG, MD, April 26, 2012 – BroadSoft, Inc. (NASDAQ:BSFT, news, filings), today announced it was named one of five finalists in CTIA’s second annual BIG Idea Contest for being the mobile industry’s newest and most innovative concepts focused on improving the way we live, work and play. BroadSoft® will make a brief presentation Tuesday, May 8 at 2:00 p.m. CDT on the Exhibit Innovations Stage, Booth 4575 at International CTIA WIRELESS, taking place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans.

Almost 10,000 mobile industry professionals voted online to choose the five BIG Idea finalists out of nearly 25 submissions. BroadTouch Business Communicator™ is a full unified communications experience that will enable service providers to transform the way individuals communicate by making voice, video, business directories, call logs, instant messaging and presence available on a single interface that spans a user’s mobile devices and platforms, including Windows, Mac, iOS and Android. Business Communicator was the top vote receiving finalist.

The five BIG Idea finalists will present their ideas, visions and concepts to a live voting audience. The top three submissions with the most votes will be the winners of the CTIA WIRELESS BIG Idea Contest. All of the BIG Idea submissions may be viewed at

“The competition for this year’s BIG Idea Contest was tough, with entries that included a range of exciting new concepts and ideas that embody the true transformative power of wireless. We congratulate BroadSoft for BroadTouch Business Communicator being selected as one of the five most innovative entries by their peers,” said Robert Mesirow, vice president and show director for CTIA.

“We are excited at the positive reception from the market for BroadTouch Business Communicator and its integrated features including voice, video, business directories, call logs, instant messaging and presence,” said Leslie Ferry, vice president marketing, BroadSoft. “We look forward to presenting Business Communicator to a broader audience at CTIA.”

For more information on the BIG Idea Contest, visit

For additional details and a comprehensive look at the CTIA conference program, visit: Members of the media may pre-register for full access to all show events at:

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About CTIA Shows

CTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. International CTIA WIRELESS® takes place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans, La. CTIA ENTERPRISE & APPLICATIONS™ takes place Oct. 9-11, 2012 at the San Diego Convention Center in San Diego, Calif. Visit

About CTIA

CTIA – The Wireless Association® ( is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry’s voluntary best practices and initiatives, and sponsors the industry’s leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, D.C.

About BroadSoft

BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company’s software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

Media Contacts:

Elaine Myada +1 240 720 9558

Brian Lustig +1 301 775 6203

Sarah James +44 (0) 207 751 4444

Amy Storey CTIA-The Wireless Association Office: (202) 736 3207

Traci Hoch Waggener Edstrom for CTIA Shows Mobile: (631) 942 7549 E-mail:

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