Small business expert and entrepreneur Alice Bredin to share insights on increasing sales, improving customer service and staying ahead of competitors
Dallas, Texas, April 19, 2012
As part of an ongoing commitment to providing small businesses with innovative marketing tools and tactics, AT&T* today announced it will host a live web seminar on Thursday, April 26, at 1 p.m. ET entitled “New Customers Are Out There: Learn How to Find Them.” Webinar participants will learn strategies for marketing their products and services to the growing population of mobile customers who access much of their information via tablet or smartphone.
Alice Bredin, founder and president of Bredin Inc., and internationally renowned small business expert, will present ideas to small business owners to help reach a previously untapped audience and create effective mobile marketing campaigns. Bredin will discuss the prevalence of mobile marketing in today’s small business marketplace and demonstrate how consumers are most often interacting with their favorite brands and businesses.
With three out of five small businesses planning to increase their investments in mobile marketing in 2012, according to the recent AT&T Mobile Marketing Survey**, it is more important than ever for small business owners to understand what mobile marketing tools are best for them and how to generate results. The webinar will share new research findings from AT&T on the growth of mobile marketing, and focus on implementing key strategies such as:
- Mobile websites
- Text messaging
- Mobile barcodes
- Mobile apps
- Location-based services
Thursday, April 26 at 1 p.m. ET/10 a.m. PT
Participants can register for the event by visiting go-att.us/April2012Webinar.
Small businesses wanting information about AT&T products and services, including AT&T Mobile Website Hosting, can visit AT&T Small Business. For free business resources such as webinars, white papers, training, case studies and best practices, they can visit AT&T Small Business InSite.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**The AT&T Mobile Marketing Survey was conducted online among a representative sample of 301 principals and heads of marketing at companies with 20 to 500 employees in the United States by Bredin Inc. between February 29 and March 6, 2012. The survey had a margin of error of +/-5 percentage points at the 90% level of confidence.
AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
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