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Press Release -- March 23rd, 2012
Source: Cisco Systems
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Cisco and CTM Collaborate at Macau Cloud Solution Day Showcasing the New Era of Cloud Computing

Cisco Introduces CloudVerse to Address Growing Importance of Cloud Computing

MACAU & HONG KONG, March 23, 2012 – At the Macau Cloud Solution Day, held today at the Grand Hyatt Macau, Cisco, the worldwide leader in networking, and CTM, Macau's leading telecom operator, further collaborated to unveil new cloud computing technologies, bringing an upsurge in innovation to the information technology (IT) industry. Themed "New Era of Cloud Computing", the event marked the launch of Cisco® CloudVerse and the furthering of the collaboration between CTM and Cisco with the preview of CTM's new cloud-based value-added services – the Cloud Infrastructure Service and "Business Talk" Unified Communication Service – facilitating Macau's march towards a new era of cloud computing.

The cloud is dramatically transforming business IT and consumer services. In the inaugural Cisco Global Cloud Index (2010-2015), Cisco estimates global cloud computing traffic will grow 12-fold from 130 exabytes to reach a total of 1.6 zettabytes annually by 2015 – the equivalent of 22 trillion hours of streaming music or 1.6 trillion hours of online high-definition (HD) video streaming. The study also predicts that over 50 percent of computing workloads in data centers will be cloud-based by 2014. Cloud is becoming a critical element for the future of IT, and in addressing today's business demands for agility, continuity and security amid a dynamic economic ecosystem.

Cisco CloudVerse, a framework that combines the foundational elements needed to enable organizations to build, manage and connect public, private and hybrid clouds, can address the growing importance of cloud computing. It responds to the prevalence of cloud computing in a world of many clouds. CloudVerse combines three key cloud elements – Unified Data Center, Cloud Intelligent Network, and Cloud Applications and Services – enabling businesses to realize all of the benefits of the cloud: improved agility, better economics, enhanced security and a dynamic, assured experience.

Core Elements of Cisco CloudVerse:

Unified Data Center changes the economics of the cloud infrastructure by providing a fabric-based platform automating the "as a service" model across physical and virtual environments, and is designed to scale with business demands by flexibly allocating resources within and between data centers using unified computing and unified fabric.

Cloud Intelligent Network provides a consistent and highly secure user experience wherever the user is located and across the multiple clouds involved in delivering an application or service.

Cloud Applications and Services enable "as a service" delivery of both Cisco and third-party cloud applications.

"With CloudVerse, Cisco is committed to helping businesses accelerate their cloud success and realize the full potential of the cloud. We look forward to working closely with CTM on its journey to the cloud as a progression from our long-term collaboration," said Barbara Chiu, general manager, Cisco Hong Kong and Macau. "Cisco uniquely enables the world of many clouds – connecting people, communities and organizations with a business-class cloud user experience for the next-generation Internet. This next step in our collaboration will empower CTM and Macau's transition to the new era of cloud computing."

With Cisco's innovative technologies and extensive experience in cloud computing and CTM's well-established high-speed network facilities, CTM's cloud based value-added services – Cloud Infrastructure Service and "Business Talk" Unified Communication Service – were introduced and showcased in a live demonstration session at today's event.

"CTM is excited about this further solid collaboration with Cisco. We believe Cisco is the top provider in the industry which caters to our cloud computing needs, dynamically scaling IT resources and making applications and services easier than ever to access," said Vandy Poon, chief executive officer, CTM. "The strengths of both parties create an effective synergy which makes possible the development of cloud based value-added services, continuing to help businesses develop effective strategies for rapid business expansion and supporting the rapid economic development of Macau."

Cloud Infrastructure Service

Powered by the Cisco Unified Communication System™ (Cisco UCS™) and Cisco Nexus® switches, the Cloud Infrastructure Service represents a new consumption model for the use of IT resources, with network, storage and computing resources delivered in a virtualized environment as a service.

Flexible delivery of resources. The Cloud Infrastructure Service enables a resource pooling infrastructure, with dynamic on-demand utility based characteristics and highly flexible management. The pooled IT resources can be flexibly scaled up or down on demand to better align with current and future business needs. The service enables businesses to connect to the required computing resources in a very short amount of time, anytime and anywhere. The hassle of purchasing and deploying computing resources in a traditional approach with long lead time is now eliminated.

Reduced operational cost. By purchasing a compute capability "as a service", the Cloud Infrastructure Service reduces up-front capital investment in computing infrastructure and ongoing hardware upgrade and maintenance expenses including electricity and cooling expenses. The on-demand model allows businesses to purchase the required compute capability based on service consumed and data volume. This is particularly beneficial for SMBs as they can access a business-grade IT infrastructure with a simple monthly subscription plan.

"Business Talk" Unified Communication Service

With CTM's cloud service platform and Cisco Unified Communications Manager and full-featured Cisco IP Phone, the upcoming "Business Talk" service is an intelligent, enterprise-grade business telephony solution designed to address the sophisticated communications needs of today's businesses. The new service provides a unified business communication and collaboration experience that delivers voice services via multiple devices including business phones, desktop computers, notebooks and smartphones.

Enhanced mobility and business efficiency. Apart from the traditional telephony features, the "Business Talk" service provides HD voice, fixed-mobile convergence and mobility extension capabilities, which address the demand for high connectivity with greater mobility. Utilizing one single number, the service enables businesses to extend business voice to mobile phones and a unified communications platform. Users can also extend their mobility and save on roaming charges when calling from overseas via a Wi-Fi connected mobile device. "Business Talk" is a cost-effective, cross-platform unified communications service with distinctive capabilities, which helps facilitate business communications and collaboration.

Supporting Resources

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About CTM

Established in 1981 under the cooperation of Cable & Wireless with partners including Portugal Telecom, CITIC Telecom International Holdings Limited and Macau Post, CTM is a full telecom service provider in Macau offering 3G mobile services, Internet, corporate solutions, etc. For over the past 30 years, the company has been maintaining its lead in the local telecom arena and constantly develops new services with objectives of meeting the demands of residents.

About Cisco

Cisco (NASDAQ:CSCO, news, filings) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information and ongoing news about Cisco can be found at http://www.cisco.com and http://newsroom.cisco.com. Cisco products are supplied in Hong Kong and Macau by the channel partners of Cisco Systems International, B.V., a wholly owned subsidiary of Cisco Systems, Inc.

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Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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