VP of channel sales recognized for innovative strategies and commitment to channel partnerships
HUNTSVILLE, Ala.–(BUSINESS WIRE)–Mar. 8, 2012– ADTRAN®, Inc., (NASDAQ:ADTN, news, filings), a leading provider of next-generation networking solutions, today announced Ted Cole, ADTRAN’s vice president of channel sales, has been named one of CRN’s 2012 Channel Chiefs. This prestigious list of the most influential and powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing the importance of the channel throughout the entire IT Industry.
At ADTRAN, Cole directs the company’s channel strategy, growing partnerships and sales to strengthen the company’s value-added reseller and distribution channels. In 2011 alone, Cole led several initiatives that increased productivity for the top tiers in ADTRAN’s channel partner community more than 24%. Programs included the reorganization of distributor teams that resulted in broader partner support and better enabled ADTRAN to focus on partners’ unique business needs and models. In addition, Cole oversaw the launch of a comprehensive Partner Enablement Program that provides a robust set of tools to prepare new partners for success and re-energize those that may be underperforming.
“The Partner Enablement Program is perhaps one of ADTRAN’s most innovative channel initiatives to-date and is a testament to Ted’s devotion to actively engaging our channel partners and delivering exceptional tools that set a clear roadmap to joint success,” said Rick Schansman, senior vice president and general manager, ADTRAN Enterprise Networks Division. “For the sixth consecutive year, Ted has been recognized by CRN as a leader within the channel. Thanks to Ted’s guidance and leadership, ADTRAN continues to build our support for a growing channel industry that provides extraordinary value and is fast becoming one of our most important channels for growth.”
For the ninth consecutive year, Channel Chiefs were selected by the CRN editorial team based on channel experience, program innovations, channel-driven revenue and public support for the importance of IT Channel Sales.
“The 2012 Channel Chiefs list recognizes vendor executives dedicated to driving channel programs in the IT marketplace,” said Kelley Damore, VP, Editorial Director, UBM Channel. “Our annual Channel Chiefs issue is a must-read for IT solution providers evaluating new vendors looking to expand solution offerings. These are the people, the products and the programs that any savvy solution provider needs to know. We congratulate this year’s Channel Chiefs for their stellar record of business innovation and applaud them for their continued dedication to the partner community.”
Selected by CRN’s editorial staff, the 2012 Channel Chiefs list is featured in the February issue of CRN Magazine and will be featured online at www.crn.com.
About UBM Channel
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at www.ubmchannel.com.
About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com
ADTRAN, Inc. is a leading global provider of networking and communications equipment, with a portfolio of more than 1,700 solutions. ADTRAN’s products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide.
Source: ADTRAN, Inc.
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