RESEARCH TRIANGLE PARK, NC, February 7, 2012 – Overture, the preferred Carrier Ethernet edge and aggregation partner for service providers and network operators worldwide, today announced the launch of its rebranding initiative. The developer and manufacturer of Carrier Ethernet solutions is unveiling an updated logo and value proposition, simplified product naming and new Overture blog on its updated website. The public announcement of the company’s new brand completes the integration of Hatteras Networks into a single, unified Overture.
“We are pleased to introduce the new Overture. What you see re-affirms our commitment to deliver on the promise of Carrier Ethernet. Our products and solutions provide our customers with an entrance to a smarter network—one that’s more powerful and more creative,” said Jeff Reedy, CEO. “We’re putting all of our energy behind this branding effort to ensure our customers get to know us better.”
Overture’s branding work reflects significant input from customers, employees, industry analysts and experts, and the Carrier Ethernet market as a whole. The company leveraged its brand research and rich history to shape how it will represent Overture’s promise to its customers and the qualities of the company that it’s most passionate about. Overture’s new tagline – “An entrance to a smarter network” – is represented by the vibrant logo. The square inside the circle is a window into a more intelligent, powerful and agile network, and the path through the circle in the lower left corner represents the entry Overture provides for getting its customers there. The company created a video to explain the new brand. The video may be viewed on the companywebsite here.
“Overture is aligning itself with qualities and values that are most important to the market,” said Erin Dunne, Director of Research Services at Vertical Systems Group. “By facilitating greater brand consistency, eliminating obstacles, and minimizing overall complexity, Overture is providing an entrance to a smarter network. It is a strategy that will leave it well-positioned for the future.”
The company’s branding efforts are most visible on its website where customers can learn more about Overture’s three primary messages—being reliable, making it easy and arming customers to compete. Also on the web, Overture introduces simplified, more intuitive product naming and product families providing more clarity for customers. The rebranding also marks the launch of the Overture blog, which offers readers company news, market analysis and commentary on emerging Carrier Ethernet innovations and trends.
For more information about Overture, please visit www.overturenetworks.com or follow @OvertureNews on Twitter.
About Overture Networks
Overture provides an entrance to a smarter network. We are the preferred Carrier Ethernet edge and aggregation partner to more than 450 service providers and network operators worldwide. With Overture, customers can leverage Carrier Ethernet to multiply revenue and streamline operational costs by enabling high-capacity Ethernet services over any physical media, including fiber, copper and TDM. Overture’s solutions are recognized for being reliable and easy to use, arming customers to compete in demanding applications such as cloud computing and mobile communications that require greater bandwidth and smarter networks. Overture is headquartered in Research Triangle Park, NC, with a technology center in Richardson, TX. For more information, visit http://www.overturenetworks.com.
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