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Press Release -- February 29th, 2012

Orange Business Services – Trading Solutions Selects GENBAND’s S3 Intelligent SBC for SIP PBX Trunking and SIP Services

GENBAND integrates S3 access SBC capabilities with existing A2 Communications Application Server to unleash additional enterprise SIP application possibilities

Barcelona, February 29, 2012GENBAND, a leading developer of IP infrastructure and application solutions, today announcedthat Orange Business Services – Trading Solutions, the leader in voice and electronic trading infrastructure and services for trading communities, has selected the S3™ Intelligent Session Border Controller(SBC) to enable SIP PBX Trunking and SIP services for Orange Trading Solutions’ Open Trade smart turret. Developed by Trading Solutions as a next generation personal trading assistant and platform for over 2,000 enterprise customers, Open Trade utilizes the GENBAND A2™platform’s Application Programming Interfaces (APIs) embedded on its financial extranet as a private cloud-based application server.

“GENBAND uniquely delivers a comprehensive solution encompassing not only the SBC and A2, but also seamless interoperability across both, along with implementation of third party apps through the GENFuzion Developer Community,” said Lionel Grosclaude, CEO, Trading Solutions. “The S3 allows us to unlock additional application possibilities for a range of environments whether it be hosted VoIP, facilitating a Centrex model or direct SIP connectivity for the long-term. No other vendor was able to combine these assets and services while managing strategic app development.”

Through the GENFuzion Developer Community, GENBAND empowered Cliniconex to create and present to Orange an innovative Stock Trader Alert application, which automatically connects brokers and traders when web-configurable thresholds have been reached, allowing professionals to communicate faster than before to buy or sell stocks.

“Working closely with Orange Business Services is the ideal GENBAND opportunity, embodying the best of both the service provider and enterprise markets,” said Pablo Gargiulo, President of Global Sales, GENBAND. “We are pleased to be able to provide a fully interoperable SBC and Application Server platform that delivers enormous flexibility to Orange and its diverse customer base, requiring unique and customized services and applications. We look forward to continuing our strategic collaboration with Orange Business Services – Trading Solutions as they maximize the potential of their powerful and groundbreaking Open Trading solution.”

GENBAND’s S3 ensures seamless and secure SIP Trunking and interoperability between the Open Trading platform and the end customers’ in-house PBX, such as a bank or trading company. Through fully interoperable SIP Trunks, the S3 opens up new possibilities to enable specific applications to end-customers. The S3 simplifies the network edge, providing a wide range of flexible policies to seamlessly interoperate with multivendor and multiprotocol VoIP equipment.

About Orange
Orange is the key brand of France Telecom, one of the world’s leading telecommunications operators. With almost 131 million customers, the Orange brand covers Internet, television and mobile services in the majority of countries where the Group operates. At the end of 2009, France Telecom had sales of 44.8 billion euros (22.1 billion euros for the first half of 2010). At June 30, 2010, the Group had a total customer base of 182 million customers in 32 countries. These include 123.1 million mobile customers and 13.2 million broadband internet (ADSL) customers worldwide. Orange is the number three mobile operator and the number three provider of broadband internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

With its industrial project, “conquests 2015”, Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group’s ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.

France Telecom (NYSE:FTE, news, filings) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange. For more information (on the internet and on your mobile):,,

About Orange Business Services Trading Solutions a single source of innovation.
Orange Business Services – Trading Solutions is a leading provider of convergent voice and electronic trading infrastructure and services for the trading communities. It is an international subsidiary of the Orange Group, employing over 450 people in the major financial centres across the globe including Beijing, Frankfurt, Geneva, Hong Kong, London, Madrid, Milan, New York, Paris, Shanghai, Sydney, Singapore, Tokyo and Zurich. The company is supported by a global partner network of distributors in 50 countries offering customers 24/7 service.

Orange Business Services – Trading Solutions has more than 45 years experience of working with the financial services trading industry. With a focus on building long-term partnerships with customers, Orange Business Services – Trading Solutions brings innovative solutions and the highest quality services to the trading community. It provides optimised solutions over its dedicated trading network to a community of more than 2,000 network member organisations, encompassing buy-side and sell side institutions and trading venues. Orange Business Services – Trading Solutions also offers flexible trading products and services including state of the art, unified voice trading solutions with over 40,000 turrets in play featuring user’s programmable interfaces, touch screens and voice/instant messaging recording solutions. For more information about Orange Business Services – Trading Solutions please visit

GENBAND is a global leader of IP infrastructure solutions, enabling enterprise, service and content providers around the world to evolve communications networks through IP innovation. The Company offers market-leading Switching, Applications, Networking and Service solutions, with products deployed in over 600 customer networks spanning more than 80 countries. GENBAND is headquartered in Frisco, Texas, and has vast resources in R&D, sales and support in more than 50 countries. To learn more, visit us on the web at

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Kim Lee

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