ADTRAN’s ADvantage Partner Program recognized by VARs for excellence in channel programs, resources and support
HUNTSVILLE, Ala.–(BUSINESS WIRE)–Feb. 14, 2012– ADTRAN®, Inc., (NASDAQ:ADTN, news, filings), a leading provider of next-generation networking solutions, today announced it was selected as a 2012 Best Channel Vendor in VoIP by Business Solutions magazine (BSM). In addition to standout ratings in service, support and being channel-friendly, ADTRAN also scored 4.79 out of 5 in product reliability, which was distinguished as one of the highest scores seen in the survey.
ADTRAN extends a broad portfolio of voice, data, video and mobility solutions to its reseller network and the company’s comprehensive ADvantage Partner Enablement Program provides a robust set of tools and a clear roadmap for joint success. The strategic combination of innovative switches, routers, IP business gateways, UTM, IP phones, virtual WLAN and unified communications solutions with ADTRAN’s effective channel-support programs enable small and medium as well as enterprise businesses to recognize unprecedented scalability, seamless operations and productivity.
“Channel partners serve as a critical pillar to ADTRAN’s success, and we dedicate an immense amount of attention on specialized programs and resources that enable partners to resell ADTRAN products successfully,” said Ted Cole, vice president of channel sales, ADTRAN, Inc. “ADTRAN continues to provide exceptional value to the channel by delivering intuitive, flexible network solutions. The company is now engaging the next generation of partners, driving business models towards virtualized managed services and cloud connectivity, and will continue to deliver innovative tools as the network continues to evolve.”
In order to determine the 2012 Best Channel Vendors, BSM conducted a Web-based survey to its most active VAR subscribers, asking them to rate their vendor partners on a scale of zero (worst) to five (best) in several categories. A total of 10,833 votes were cast in BSM’s Best Channel Vendor Survey. To ensure statistical accuracy of the Best Channel Vendor survey, BCM editorial staff partnered with Penn State University to capture and analyze data. The complete list of Best Channel Vendors is published in Business Solutions magazine’s January 2012 issue.
ADTRAN, Inc. is a leading global provider of networking and communications equipment, with a portfolio of more than 1,700 solutions. ADTRAN’s products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide.
Source: ADTRAN, Inc.
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