Boost Mobile starts off 2012 by continuing to add versatility and range to its growing handset lineup
IRVINE, Calif. (BUSINESS WIRE), January 12, 2012 – Boost Mobile, ranked Highest in Customer Service Performance and Purchase Experience among Non-Contract Wireless Providers by J.D. Power and Associates1, and LG Mobile today announced the upcoming release of the sleek and stylish Android™ smartphone, LG Marquee™. LG Marquee, previously available only with a two-year contract, will now be paired with Boost Mobile’s award-winning, no-contract $55 Android Monthly Unlimited plan with Shrinkage, which includes unlimited nationwide talk, text messaging, Web, email and calls to 411.
This ultra-thin smartphone is only 0.36 inches thick, yet it packs an aggressive list of features that quickly make other no-contract Android phones last year’s news. The LG Marquee features an impressive 4-inch clear and bright 700-nit NOVA display. The 5-megapixel rear-facing camera and the 2-megapixel front-facing camera offer maximum versatility in creating and sharing photos or videos with family and friends. Equipped with a 1GHz processor and 4GB of internal storage, LG Marquee makes downloading, posting, commenting, watching and playing faster and easier than ever.
“We are thrilled to partner with LG to add one of the best-kept secrets in the Android smartphone category to Boost Mobile’s device family,” said Andre Smith, vice president-Boost Mobile. “The LG Marquee demonstrates the growing evolution of no-contract device options and pairs perfectly with Boost Mobile’s award-winning monthly plans where the longer you stay, the less you pay.”
LG Marquee features include:
- Android 2.3 with access to Android Market™
- 4-inch clear and bright 700-nit NOVA touchscreen
- 5MP rear-facing camera with 3x zoom and 720p video capability
- 2MP front-facing camera
- 1GHz processor with 4GB of internal storage
- Stereo Bluetooth®technology
- Easy Access to Gmail™ and Google Talk™
Boost Mobile and LG present “Party Like a Celebrity” sweepstakes
To celebrate the launch of LG Marquee, Boost Mobile and LG today announce the “Party Like a Celebrity” sweepstakes (official rules at www.PartyLikeACelebrity.com). Beginning Jan. 18 through Feb. 2, consumers can enter for a chance to win two grand prizes, which include a trip to Los Angeles, an LG Marquee with two months of Android Monthly Unlimited no-contract service, a celebrity makeover, and a Hollywood shopping spree (see official rules for entry details and conditions).
Pricing and availability
LG Marquee will be available Jan. 23 for $279.99 (excluding taxes) at Boost Mobile’s exclusive retail stores, select independent wireless dealer locations across the country and at www.boostmobile.com with free shipping. LG Marquee will be available in additional national retailers by the end of the February.
LG Marquee customers also have the opportunity to take advantage of Boost Mobile’s $55 Android Monthly Unlimited plan with Shrinkage. For every six on-time payments, the cost of Boost Mobile’s Android Monthly Unlimited plan will shrink by $5, eventually getting down to as low as $40 a month for unlimited nationwide talk, text messaging, Web, email and calls to 411. Payments do not need to be consecutive to qualify for the next savings milestone.
Customers can also protect their LG Marquee with Phone Insurance that is now available for Boost Monthly Unlimited customers. For $5 per month customers are covered if their device breaks, is lost, stolen or damaged – even by liquid.
Mobile ID and Boost Zone
LG Marquee also comes preloaded with Mobile ID, an exclusive service from Boost that allows customers to download and install “ID packs.” The packs deliver a complete mobile experience, including applications, widgets, ringtones and wallpapers, in a few simple clicks. ID packs are designed to meet a customer’s individual lifestyle or interests, such as sports, entertainment or music. ID packs that can be loaded on the device include MTV Music Pack, E!, Socially Connected, Professional, Entertainment, Lo2Yo Latino, Lo2Yo Mujer and Lo2Yo Futbol.
Additionally, LG Marquee features ‘Boost Zone,’ a centralized place on the device where Boost Mobile customers can access their account, pay their bill, get assistance with their phone, and stay up-to-date on Boost Mobile’s products and services. Boost Zone will be coming soon to all Boost Mobile Android devices.
About Boost Mobile
Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power and Associates as Highest Ranked in Customer Service Performance and Purchase Experience Among Non-Contract Wireless Providers, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinkage no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Sprint Nationwide Network, reaching more than 278 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com.
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Danielle Babbington, 949-748-3418
Erica Samadani, 310-280-2456