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Press Release -- January 11th, 2012
Source: Broadsoft
Tags: Equipment, Exchange, Video

Bezeq Leverages BroadSoft to Deliver Hosted Unified Communications Solution to Israeli Enterprise Market

Powered by BroadWorks, Israel’s largest telecommunications group introduces feature-rich, affordable hosted communications service

GAITHERSBURG, MD, January 11, 2012 – BroadSoft, Inc. (NASDAQ:BSFT, news, filings), today announced that Bezeq, Israel’s largest telecommunications group, has launched a hosted Unified Communications (UC) service for Israeli businesses of all sizes that is powered by BroadSoft’s BroadWorks® voice application platform.

Since 2005, Bezeq has relied upon BroadWorks for a hosted PBX service that has grown to support tens of thousands of enterprises. To meet the evolving and dynamic communications needs of its customer base, Bezeq will now leverage BroadWorks to deliver an enterprise offering that extends beyond standard PBX capabilities to include a range of hosted communications services such as unified messaging, enhanced voicemail, voicemail to email and meet-me conferencing.

Bezeq serves four distinct business segments ranging from Small Office Home Office (SOHO) environments with just a handful of users to large, multi-location organizations supporting hundreds of employees. Bezeq required a single platform from which it could provide each business segment with a customized offering that includes hosted communications services most applicable to their specific needs.

“The versatility of BroadWorks is well suited to the diverse communications needs of our customers,” said Yuval Keinan, Chief Technology Officer, Bezeq. “The ability of the BroadWorks platform to provide a full range of hosted services enables Bezeq to cultivate the subscriber relationship by offering a new suite of innovative services that improves our value proposition and helps us to differentiate our offerings from competitors.”

BroadSoft® believes this hosted UC service enables innovative global service providers to deliver a hosted offering that can include:

  • Scalability and reliability – As a software-based solution, BroadWorks is fully scalable, delivers 99.999% uptime, and provides voice and data connectivity in the event of planned or unplanned disruptions.
  • Proven Deployments – The BroadWorks platform has been proven through deployments by hundreds of telecommunications service providers. In addition, it has been validated to support more than 20 million subscribers in a single deployment.
  • Feature-Rich and Affordable – The Software-as-a-Service (SaaS) model lowers the solution cost so that Bezeq’s customers will be able to experience a rich set of enhanced capabilities for hosted voice and UC without the operational and maintenance expenses associated with on-premises PBX equipment.
  • Open Platform – BroadWorks open architecture offers an enterprise solution that works seamlessly with leading handset vendors. In addition, Bezeq will benefit from an open interface and portal so it can easily manage settings for their customers.

“We’ve enjoyed a tremendous working relationship with Bezeq. The fact it was one of the first service providers to leverage BroadWorks is a testament to its long-term commitment to innovation in meeting the communications needs of its customers,” said Leslie Ferry, vice president marketing, BroadSoft. “With its powerful capabilities and ease of use, BroadWorks continues to enable service providers like Bezeq to meet the cost, feature and functionality needs of business customers of all sizes.”

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “believe,” “will” and other similar terms and phrases and include, among others, statements regarding the capabilities of the BroadWorks platform and the hosted UC service and the benefits of the BroadSoft hosted unified communications platform to service providers and their customers. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to the benefits of the UC service offering, the success and the customer adoption of such solution and the resulting benefits to BroadSoft, as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-Q for the quarter ended September 30, 2011, filed with the Securities and Exchange Commission on November 7, 2011, and in BroadSoft’s other filings with the SEC. All information in this press release is as of January 9, 2012. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About BroadSoft

BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company’s software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

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