Campaign Challenges Consumers to Activate Their Voices, Vision and Action
Dallas, Texas, January 12, 2012
AT&T* announced today the return of AT&T 28 Days – a Black History Month campaign that aims to motivate consumers to use their voice, share their vision and move into action this February and throughout the year. This year’s AT&T 28 Days campaign will feature a seven-city speaker series tour with award-winning hip-hop artist, actor, author and activist Common serving as host. Learn more about AT&T 28 Days at att.com/28days.
"We are now in the fourth year of AT&T 28 Days and we continue to recognize past achievements while engaging and challenging consumers to make their own history today," said Jennifer Jones, vice president of Diverse Markets, AT&T Mobility and Consumer Markets. "We want to connect with consumers, especially youth, in relevant ways and extend the AT&T 28 Days live experience into new markets."
Four new cities were added to this year's AT&T 28 Days speaker series: Dallas, Texas; Raleigh, N.C.; Cleveland, Ohio; and Detroit, Mich. Common also returns as host of the speaker series which features some of today's influential and respected leaders offering their own unique perspectives to inspire consumers to use their voices, creative visions and actions to shape their own future.
This year, AT&T 28 Days debuts in AT&T's corporate headquarter location in Dallas, Texas at the House of Blues on Martin Luther King, Jr. Day, Monday, Jan. 16. The keynote speaker for the Dallas event is technology commentator and digital lifestyle expert Mario Armstrong.
Other speakers and stops on the seven-city AT&T 28 Days speaker series tour include:
- Holly Robinson Peete, actress, author and activist; Wednesday, Feb. 1 in Oakland, Calif.; Scottish Rite Center
- Kevin Powell, political activist and author of "Barack Obama, Ronald Reagan, and The Ghost of Dr. King"; Wednesday, Feb. 8 in Raleigh, N.C.; Fletcher Opera Theater
- Mario Armstrong, tech commentator and digital lifestyle expert; Wednesday, Feb. 15 in Washington, D.C.; Howard University-Cramton Auditorium
- Jeff Johnson, social activist and political commentator; Monday, Feb. 20 in Cleveland, Ohio; Ohio Theatre
- Desiree Rogers, innovative leader and bold visionary; Thursday, Feb. 23 in Chicago, Ill.; Park West Theatre
- Michael Eric Dyson, author, scholar and cultural critic; Wednesday, Feb. 29 in Detroit, Mich.; Shriners Silver Garden Events Center
The speaker series events are free and open to the general public. Tickets are available at att.com/28days on a first come first serve basis. In addition, three of the speaker series events will be streamed live at facebook.com/att28days. The featured speakers for each city on the tour and the live streaming schedule will be announced at a future date via att.com/28days. Those in attendance at each speaker series event will have the opportunity to hear Common perform live.
"I am glad to return as host of the AT&T 28 Days speaker series. AT&T 28 Days is a movement, and it feels good to be a part of something that has the potential to shape our future and move us forward as a people,” said Common.
With a new campaign rhythm, AT&T has included an interactive sweepstakes on att.com/28days, that will interface with Facebook and Twitter, for consumers to share comments and photos about AT&T 28 Days. Consumers posting comments and photos will be entered for a chance to win technology prizes and autographed copies of Common's new book, 'One Day It Will All Make Sense' and latest CD, 'The Dreamer,The Believer'. Prizes will be drawn weekly and consumers will be allowed one entry per person. A complete list of rules will be available on att.com/28days.
The AT&T 28 Days campaign is just one of the ways AT&T supports the African American community and is a reflection of AT&T's longstanding commitment to empowering diverse consumers.
For more information about AT&T 28 Days and AT&T's Black History Month programs, visit att.com/28days.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
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