New CWmobile App Provides Brokers Access to Key Property Info for More Interactive, Customized Viewing Experience
New York, New York, December 14, 2011
Imagine walking up to a building and learning about the property inside from a mobile device. Cushman & Wakefield, the largest privately held commercial real estate services firm in the world, teamed up with AT&T to roll out the new “CWmobile” application, which will be initially used by its commercial real estate brokers in the U.S. Built on the AT&T Mobile Enterprise Application Platform, CWmobile will help brokers deliver an enhanced, innovative real estate viewing experience when working with commercial clients. Check out this video to see the application in action.
- Customized, location-based commercial real estate showings. If a client expresses interest in a building or area, the broker can use the application to immediately identify all listings in that location, scroll up to a particular floor with the listing, get the leasing contact information, and book a showing through a dynamic up-to-date scheduling system.
- Real-time mobile access to the latest commercial listings. Brokers can now search across multiple criteria – such as lease/sale terms, price, location, property class, and more – to help customize and better identify ideal real estate options for a particular client.
- Outside view in. The application features visual renderings and property photos of each listed space, so brokers can confirm clients like the space before scheduling a showing.
- Enhanced productivity, greater operational efficiencies for brokers. For the first time, brokers will have the ability to securely access proprietary, corporate data on-demand via their mobile device while visiting properties with clients.
Future releases of the application are expected to include 2D bar coding to complement commercial property signage, and an ‘augmented reality’ feature to provide a revolutionary representation of real estate listings as the broker walks down the street with a client. Following the initial application roll-out with brokers, the company intends to offer a customized version for clients and other users in the future.
“We developed this app to create a next-generation real estate experience for both our clients and professionals,” said Jim Underhill, CEO of the Americas for Cushman & Wakefield. “By giving our professionals the critical information and resources they need right at their fingertips, we’re better equipped to deliver an exceptional, customized experience for our clients in the field.”
About Cushman & Wakefield
Cushman & Wakefield is the world's largest privately-held commercial real estate services firm. Founded in 1917, it has 235 offices in 60 countries and more than 14,000 employees. The firm represents a diverse customer base ranging from small businesses to Fortune 500 companies. It offers a complete range of services within five primary disciplines: Transaction Services, including tenant and landlord representation in office, industrial and retail real estate; Capital Markets, including property sales, investment management, investment banking, debt and equity financing; Corporate Occupier & Investor Services, including integrated real estate strategies for large corporations and property owners; Consulting Services, including business and real estate consulting; and Valuation & Advisory, including appraisals, highest and best use analysis, dispute resolution and litigation support, along with specialized expertise in various industry sectors. A recognized leader in global real estate research, the firm publishes a broad array of proprietary reports available on its online Knowledge Center at www.cushmanwakefield.com.
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