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Press Release -- November 9th, 2011
Tags: Expansion

Shinecity Telecom Selects GENBAND’s S3™ Intelligent Session Border Controller for Advanced Routing and Security of IP Interconnects

S3 Intelligent SBC provides Hong Kong-based ILD wholesale carrier with real-time service visibility to ensure profitability and quality of network

Frisco, TX, November 9, 2011GENBAND, a leading developer of IP infrastructure and application solutions, today announced that Shinecity Telecom, a Hong Kong-based international long distance wholesale carrier, has deployed the GENBAND S3™ Intelligent Session Border Controller (SBC)for advanced routing capabilities of their IP to IP interconnections.  The S3 SBC provides Shinecity with state-of-the-art dynamic routing of traffic between interconnect peers based on call completion rates, route profit and route availability.

The S3’s sophisticated routing intelligence allows Shinecity to reduce IP-to-IP session routing complexity and policy enforcement, enabling best-in-class traffic engineering at the session layer for managed service assurance and SLA compliance.  Through the unique real-time session management capabilities of the S3 SBC, GENBAND will also add real-time service visibility, advanced analytics and adaptive policy control to ensure the quality of the network and profitability of routes.

“Upgrading to GENBAND’s S3 Intelligent SBC not only gives us improved functionality over our existing system, but it provides us with numerous competitive advantages including the ability to have areal-time view of session performance andenforce subscriber and network policies for consistent delivery of services,” said Mike Griffiths, Shinecity International Sales Manager.  “After assessing numerous SBC products on the market, we felt that the core elements of the GENBAND Intelligent SBC were a perfect fit for Shinecity and offered us a robust, stable solution that would help ensure success on our routes.  We’re confident that GENBAND is the ideal partner as we seek to keep evolving Shinecity Telecom, not only keeping pace with our growth as a leading global supplier, but also future-proofing our needs as we exploit new markets.”

“We’re delighted to provide Shinecity with the extensive security, policy enforcement, and session management capabilities that ourS3 SBC product offers,” said Dave Shier, Senior Vice President of Sales, GENBAND. “The ability to deliver advanced route intelligence, real-time service visibility and network  protection to rapidly growing carriers like Shinecity not only allows us to demonstrate the scale and flexibility of our portfolio, but it also allows us to continue our growth and expansion in key markets such as Hong Kong and Asia Pacific.”

The S3 Intelligent SBC includes advanced signaling and multi-media interworking and extended security for IPX, SIP Trunking, and Unified Communication services. With extensive security, real time session analytics-based dynamic policy management, and advanced routing capabilities, the S3 brings operators intelligent session management with advanced levels of functionality, flexibility and performance at IP network borders.

About Shinecity
Shinecity Telecom has specialised in providing high-quality CLI termination into Bangladesh since 2005. Our customer base includes some of the world’s leading retail operators and tier 1 carriers who know that they can rely on our excellent quality and availability to meet the needs of even the most demanding end user.

GENBAND is a global leader of IP infrastructure and service solutions, enabling enterprise, service and content providers around the world to evolve communications networks through IP innovation. The Company offers market-leading Switching, Applications, Networking and Service solutions, with products deployed in over 600 customer networks spanning more than 80 countries. GENBAND is headquartered in Frisco, Texas, and has operations in 50 countries. To learn more, visit us on the web at

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Kim Lee

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