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Press Release -- November 17th, 2011
Tags: Video

New GENVelocity Program Offers GENBAND Customers Comprehensive Marketing Support for Launching New IP Service Offerings

Enables service providers and enterprises to speed adoption of IP services

Frisco, Texas, November 17, 2011GENBAND, a leading developer of IP infrastructure and applications solutions, today announced the formal launch of the GENVelocity™Marketing Assistance Program, designed to help customers rapidly expand service offerings and successfully launch new GENBAND-powered IP solutions. With the GENVelocity Marketing Assistance Program, telecommunications operators, resellers, partners and large enterprise customers can leverage GENBAND’s extensive expertise in planning, marketing, training and deploying products across differentiated service offerings.

The GENVelocity program is designed to decrease time-to-market for revenue-generating GENBAND solutions and lower resource costs by providing consulting services as well as self-service marketing tools.Unlike competitive offerings that only cover one product, GENBAND’s marketing assistance program encompasses multiple product lines including the A2™ Communications Application Server, S3™ Session Border Controllerand the C15™ Compact Softswitch.

“As we usher in a host of new revenue generating features and benefits through IP transformation, it is essential to simultaneously arm our customers with the tools required for the rapid adoption and use of these groundbreaking new capabilities,” said Mehmet Balos, Chief Marketing Officer at GENBAND. “The GENVelocity Marketing Assistance program reduces introduction costs by leveraging collateral, sales aids, toolkits and marketing materials while speeding time to revenue through lead generation, joint selling and segmentation. Our programenables service providers to quickly deliver solutions that retain and evolve their existing customer base as well as capture new subscribers with competitive and innovative offerings.”

“New IP services offer operators a rich and powerful resource for tapping into new revenue sources and fending off competitive threats,” said Joe McGarvey, Principal Analyst, IP Services Infrastructure at Current Analysis. “Unfortunately, most operators need assistance in harnessing that power to differentiate their services, defend from over the top services and expand into new markets. GENBAND’s multi-faceted marketing program, including the GENVelocity Marketing Assistance Program, provides service providers and resellers with the tools they’ll need to fully exploit the power of IP communications.”

Rather than spending valuable resources and budget recreating items such as collateral, videos, marketing messaging, business cases, training, quick reference cards, and sales and deployment tools, now GENBAND customers have access to  professionally produced marketing materials and toolkits to customize and rebrand for company deployment. Service providers can accelerate time-to-revenue by leveraging GENVelocity’s tools for planning and implementing customer events and marketing campaigns and increase salesforce effectiveness through sales training, sales tools and presentation materials.

The GENVelocity program offers non-chargeable, self-service items that customers can easily download and rebrand using common desktop applications and also provides fee-based services for sales training, sales engineering training, consulting and professional services.

GENBAND is a global leader of IP infrastructure solutions, enabling enterprise, service and content providers around the world to evolve communications networks through IP innovation. The Company offers market-leading Switching, Applications, Networking and Service solutions, with products deployed in over 600 customer networks spanning more than 80 countries. GENBAND is headquartered in Frisco, Texas, and has operations in 50 countries. To learn more, visit us on the web at

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Kim Lee

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