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Press Release -- October 4th, 2011
Source: Cisco Systems
Tags: Exchange

Sporting Club launches sports and entertainment technology company Sporting Innovations

Sporting Innovations aims to progressively shift the technology curve in sports and entertainment across venues, franchises and leagues worldwide

Kansas City, October 4, 2011 – Sporting Club announced Tuesday the formation of Sporting Innovations, a technology company focused on innovation in sports and entertainment. Sporting Innovations is positioned to utilize key technologies, including Google Fiber, Panasonic Enterprise Solutions, Cisco StadiumVision and Cisco Connected Stadium high-density Wi-Fi, to drive revolutionary fan experiences and deliver a multi-dimensional revenue platform for teams, leagues and venues.

The overarching objective is to help teams grow their revenue, while simultaneously creating additional value for the fan. Utilizing strategic relationships with some of the world’s leading technology providers, Sporting Innovations is well-positioned to become a pioneer in providing software solutions that will support the future of sports and entertainment properties, as well as offering design, consultation and implementation services.

“Sporting Innovations is at the forefront of today’s trends in technology in sports,” said Stuart Hamilton, senior director of Sports and Entertainment Innovations at Cisco. “Its understanding, commitment and vision for connecting fans, teams and partners through the use of technologies is advanced in this industry and something that demonstrates a well-thought-through and differentiated strategy for addressing this opportunity.”

“As a longtime leader in technology, this new venture with Sporting Innovations is an outstanding partnership for Panasonic. We will continue to work together to enhance the fan experience with innovative products and services,” stated President of Panasonic Enterprise Solutions Jim Doyle.

Sporting Innovations’ goal is to progressively shift the technology curve in sports and entertainment across venues, franchises and leagues worldwide through the deployment of a multi-dimensional platform, FAN360, which encompasses a wide array of technology services and solutions to deliver fan centric, engaging and profitable experiences.

“We’ve seen first-hand that technology can greatly enhance the fan experience for sports and entertainment,” Sporting Club CEO/Sporting Innovations Managing Partner Robb Heineman said. “Sporting Innovations will lead the development and delivery of rich, integrated fan experiences that create unprecedented value for fans, new reach potential for sponsors and extensive revenue opportunities for teams. Our goal is to add a whole new dimension to sports industry economics through our platform.”

At the core of its offerings, Sporting Innovations will provide the following four cutting-edge components, which combined make up FAN360 (Fully Aggregated Network):

  • Design, consultation and implementation services around networking solutions such as Cisco Connected Stadium high-density Wi-Fi, Cisco StadiumVision, Multi-Media Exchanges, Digital Broadcast Networks and smart, personalized global fan networks.
  • An open network to simplify adoption of new technology thus lowering cost of digitization and efficient information flow management.
  • An open-ended development platform that will facilitate innovation from third parties and developers, which will encourage the introduction of new interactive ideas for enhancing the fan experience.
  • Customizable solutions to provide continuous fan experiences across all technology platforms, including consumer devices and in-stadia systems.

“Our mission is to connect every sports property in the world to the digital highway and enable them to deliver intelligent, personalized and pervasive fan experiences. Sporting Innovations will be the leading enabler of these transitions,” said Sporting Club CIO/Sporting Innovations Managing Partner Asim Pasha.

Cerner Corporation co-founder and Sporting Club owner Cliff Illig will serve as the Chairman of the Sporting Innovations Advisory Board.

For more information on Sporting Innovations, visit Please send all media inquiries to

About Sporting Innovations

Sporting Innovations, LP is focused on developing and deploying next-generation technology to support the sports and entertainment industry, as well as its patrons. We create software solutions that push the technology curve outward through the integration of our multi-dimensional platform, FAN360. Additionally, we provide advanced technology consultation, design and implementation services to support entertainment properties, sports teams, leagues and venues worldwide. Sporting Innovations offers several unique products and services that promise to revolutionize a consumer’s experience and substantially enhance a venue’s technological capability. Our ultimate objective is to help teams, leagues and venues simultaneously increase revenue and deliver added value to their fans and patrons.

About Sporting Club

Sporting Club is owned by a group of local Kansas City business and community leaders comprised of Neal Patterson, Cliff Illig, Pat Curran, Greg Maday and Robb Heineman. Its flagship Major League Soccer property, Sporting Kansas City, is the only locally owned professional sports team in the city and the club prides itself on its commitment and vision to provide high-performance entertainment and consumer experiences. Sporting Club purchased the team from the Hunt Sports Group in 2006, and under their direction have opened a world-class training center at Swope Park and state-of-the-art LIVESTRONG Sporting Park in Kansas City, Kan., which have brought top teams from around the world to play in Kansas City, including Manchester United, Chivas Guadalajara and the U.S. Men’s and Women’s National Teams.

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