payLo by Virgin Mobile Launches the Samsung M575 Exclusively in Best Buy Stores

payLo’s Talk and Text plan ($30/month for 1,500 minutes and 1,500 messages) and the new Samsung M575 provide the perfect solution for value-seeking talk n’ texters

WARREN, N.J. (BUSINESS WIRE), October 25, 2011 – If you mainly talk and text on your wireless phone, but you can live without an app that turns your phone into a flashlight, you might just be a Talk n’ Texter. And, if staying within your monthly budget is just as important, payLo by Virgin Mobile has the perfect solution for helping you get more value while keeping you thrifty.

Today, payLo by Virgin Mobile is ushering in the Samsung M575, the perfect handset for Talk n’ Texters – those “basic communicators” looking for a stylish, brand name QWERTY phone with enhanced features.

“There are millions of people who don’t want to spend money for higher-end handsets and expensive data plans that they don’t need,” said Mark Lederman, Business Line director, Virgin Mobile brands. “The Samsung M575 offers payLo customers cutting-edge design, quality service and reliability that is a perfect value solution for customers.”

Available today for $79.99 (excluding taxes) at Best Buy stores nationwide, the Samsung M575 comes packed with options designed to provide a rich user experience without paying for it. The M575 features a 2.4-inch LCD screen with portrait and landscape orientation, a slideout QWERTY keyboard, a 2.0MP camera and camcorder, and Bluetooth^® capability. Messaging is easier than ever with threaded text messaging, email support, and easy and fast Web surfing. The Samsung M575 also supports microSD^® cards up to 32GB to store your pictures, videos and music.

Increasingly, consumers are looking to watch their budget and streamline their lifestyle in ways that are both smart and effective while maintaining services they need. As a result, a number of businesses are responding with innovative and affordable options designed to meet the needs of these cost-conscious consumers.

payLo by Virgin Mobile has responded with a plan designed to make it even easier for budget-conscious customers to talk and text – and save. The Talk & Text plan now offers more messaging and data for the same low price of $30 a month.

payLo customers who choose the Talk & Text plan receive:

• 1,500 domestic voice minutes
• 1,500 messages (text, picture, email and/or IM)
• Web access allotment of 30MB per month

With payLo by Virgin Mobile, there are no activation fees and no long-term contracts. Adding to a monthly balance is simple with Virgin Mobile or payLo Top-Up cards, with a credit/debit card or PayPal account online at www.virginmobileusa.com. payLo by Virgin Mobile offers $10, $20 or $30 Top-Up cards, which can be used to purchase monthly service and additional items, such as ringtones and downloads.

About payLo by Virgin Mobile

payLo by Virgin Mobile, one of Sprint’s prepaid brands, offers affordable alternatives to long-term wireless contracts for cell-phone users seeking wireless value. payLo by Virgin Mobile branded handsets are available at more than 40,000 retail stores, including Best Buy, RadioShack and Target. Top-Up cards are available at approximately 150,000 locations nationwide. Purchase and experience payLo at www.virginmobileusa.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsung.com.

About Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of (US) $116.7 billion. Employing approximately 157,700 people in 185 offices across 65 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT- LCDs. For more information, please visit http://www.samsung.com.