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Press Release -- October 14th, 2011
Source: Akamai

Asos Scoops Ecommerce Awards for Excellence Prizes

Karine Gourdon-Keller
Senior Public Relations Manager, EMEA
+49 89 9400-6312
-or- Duncan Gurney
Ascendant Communications – Akamai UK Press Agency
WIT Strategy
+44 20 8334 8041

London, 14 October 2011 – Akamai Technologies, Inc. (NASDAQ:AKAM, news, filings), a leading cloud platform for enabling secure, high-performing user experiences on any device, anywhere, today announced that retail customer ASOS, the global online fashion and beauty retailer, has won the Best Large Online Retailer, Best use of Social Media, International e-Retail and Online Gold awards at this year’s renowned eCommerce Awards for Excellence, held on October 11th in London. Akamai has been providing cloud-based web optimisation services to ASOS for more than four years, helping the retailer to scale internationally and deploy local language sites. With over three million active users, in 160 countries and 13 million unique visitors a month, Akamai has enabled ASOS to ensure that customers receive a first-rate online shopping experience wherever they are in the world.

Dan West, I.T. director at ASOS, said, “It’s with the help of partners like Akamai that ASOS can deliver the best customer experience possible on a global basis – being first for fashion means speed is essential across every part of our proposition, and it’s great to have been recognised for our achievements at the eCommerce Awards for Excellence.”

“We are very excited to see ASOS win these awards,” said Alex Gibbons, Vice President for Northern Europe at Akamai. ”It is a testament to the achievement and dedication of the ASOS team that they’ve built such a globally recognised and innovative brand that focuses on providing the best online shopping experience to its customers.”

One of the biggest challenges for online retail organisations is managing spikes in traffic caused by seasonal changes or specific sales promotions. Using Akamai’s Dynamic Site Accelerator, ASOS can scale dynamically at these busiest times to meet customer demands, and reduce transaction abandonments.

About ASOS
ASOS is a global online fashion and beauty retailer and offers over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week. Aimed at fashion forward 16-34 year olds globally, ASOS attracts over 13 million unique visitors a month and as at 30 June 2011 had 5.8 million registered users and 3.5 million active customers from 160 countries (defined as having shopped in the last 12 months).

About Akamai
Akamai® is a leading cloud-based platform, helping our customers provide secure, high-performing user experiences to any device, anywhere. At the core of the Company’s solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. With solutions for connecting an increasingly mobile world, supporting 24/7 consumer demand for commerce and entertainment, and enabling enterprises to securely leverage the cloud, Akamai empowers its customers to transform and reinvent their online businesses. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit and follow @Akamai on Twitter.

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