The new Samsung Transform Ultra marks another industry first with Boost Mobile as the first no-contract smartphone to include the innovative Mobile ID platform
IRVINE, Calif. (BUSINESS WIRE), September 15, 2011 – Boost Mobile, ranked Highest in Customer Service Performance and Purchase Experience among Non-Contract Wireless Providers by J.D. Power and Associates1, once again enhances its smartphone lineup of Android™ devices with the launch of the Samsung Transform™ Ultra. The Transform Ultra complements the existing Samsung Galaxy Prevail™, which in four months has become the best-selling no-contract smartphone in Samsung’s history. The Transform Ultra is the perfect device for the consumer who desires an Android touchscreen along with a text-friendly full QWERTY keypad.
“If you have been sitting on the sidelines considering no-contract plans or Android smartphones, it’s time to upgrade with the latest Samsung Android devices paired with the award-winning Boost Mobile plans and customer experience,” said Andre Smith, vice president-Boost Mobile. “The Transform Ultra device includes the innovative Mobile ID platform, allowing customers to get a running start in exploring Android applications and widgets based on their personal interest.”
The Transform Ultra, powered by Android 2.3 Gingerbread, features access to Google Mobile™ services and more than 250,000 applications through Android Market. The device has a 1GHz processor, a 3MP rear-facing camera, and VGA front-facing camera for video chat while on the go.
The Transform Ultra is Boost’s first Android-powered smartphone to come preloaded with Mobile ID, an exclusive service from Boost that allows customers to download and install “ID packs.” The packs deliver a complete mobile experience, including applications, widgets, ringtones and wallpapers, in a couple simple clicks. ID packs are designed to meet a customer’s individual lifestyle or interests, such as sports, entertainment, fitness and music.
As only one example, the MTV Music pack is a complete music experience, bringing together the best music and pop culture apps, widgets and content on your Boost smartphone. The MTV Music pack gives customers access to the biggest stars and newest artists around the clock. Plus MTV has selected the best music apps to stream, download, identify, search and discover all your favorite music.
Other ID packs that can be loaded on the device include: E!, Socially Connected, Professional, Entertainment, Lo2Yo Latino, Lo2Yo Mujer and Lo2Yo Futbol.
Other Transform Ultra features include:
- Android 2.3 with Access to Android Market™
- Full QWERTY Keypad
- 3MP camera with video
- Wi-Fi®, GPS and Wireless Web enabled
- Front-facing VGA camera
- Easy access to Gmail™ and Google Talk™
- Bluetooth® capable
- Speakerphone with voice-activated dialing
- Supports microSD® cards up to 32GB (2GB card included)
- Voice mail, caller ID, call waiting and three-way calling
Samsung Transform Ultra will be available Oct. 7 for $229.99 (excluding taxes) at Boost Mobile’s exclusive retail stores, select independent wireless dealer locations across the country and at www.boostmobile.com with free shipping. The Transform will be rolling out in select retails nationwide later this year.
Android Monthly Unlimited with Shrinkage Offer Coming Oct. 6
Effective Oct. 6, Boost Mobile will add an additional $5 monthly charge for unlimited data and messaging services offered on Android-powered devices. Like the existing Monthly Unlimited plan, the new Android plan includes unlimited nationwide talk, text, Web, email and calls to 411. In addition, the new Android Monthly Unlimited plan will still come with shrinking payments where the longer you stay, the less you pay. For every six on-time payments, the cost of a new customer’s Android Monthly Unlimited plan will shrink by $5, eventually getting down to as low as $40 a month, only $5 more than the current Monthly Unlimited with Shrinkage. Payments do not need to be consecutive to qualify for the next savings milestone.
For our current Monthly Unlimited customers, we hear you! Existing $50 Monthly Unlimited customers with Android devices as of Oct. 6 can keep their current price plan as long as they don’t let their account expire. Existing Monthly Unlimited customers upgrading to a CDMA Android-powered device on or after Oct. 6, will add a $5 monthly charge on their current monthly payment without losing any of their accrued Shrinkage savings.
Customers can also protect their Samsung Transform Ultra with Phone Insurance that is now available for Boost Monthly Unlimited customers. For $5 per month customers are covered if their device breaks, is lost, stolen or damaged – even by liquid. Go to www.boostmobile.com for more information.
About Boost Mobile
Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power as Highest-Ranked in Customer Service Performance and Purchase Experience Among Non-Contract Wireless Providers, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its $50 Monthly Unlimited with Shrinkage no-contract service where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 278 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsung.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
1Boost Mobile ranks highest in Customer Service Performance among no-contract service providers, with an overall score of 763, and performs highest in phone contacts that originate in the automated response systems channel and are then transferred to a live service representative and through phone calls made directly to a customer service representative. The 2011 Wireless Customer Care Non-Contract Study – Volume 2 is based on responses from 1,460 wireless customers who contacted their carrier’s customer care department within the past six months. The study was fielded from January through June 2011.
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Danielle Babbington, 949-748-3418
Nichole Capptelli, 949-748-3364
MWW Group for Samsung Mobile
Ashley Lane, 214-414-3325