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Press Release -- September 12th, 2011
Source: Equinix
Tags: Datacenter, Exchange, Expansion, Low Latency

Selerity Selects Equinix Frankfurt for European Datacenter Expansion

Electronic traders now have local, co-located access to global market-moving events that impact European futures, equities, options and FX markets

Equinix Frankfurt (FR2) marks Selerity’s first European datacenter and supports the company’s international growth strategy

REDWOOD CITY, Calif., and NEW YORK – September 12, 2011 – Selerity, a provider of real-time event data solutions for the financial services industry, today announced that it has co-located in the Equinix Frankfurt (FR2) datacenter to provide low-latency local access to its event data. This marks Selerity’s third low-latency distribution and aggregation point of presence (PoP) on Platform Equinix™, with co-location already in Chicago, IL (CH1), and Secaucus, NJ (NY2).

As programmatic and high-frequency traders using event data seek to diversify their trading strategies, they are increasingly looking to overseas markets. Through the new location, Selerity clients will gain access to various market-moving events in real-time to incorporate into trading strategies that use financial products listed on European exchanges. Several of Selerity’s event data sets can now be locally produced and distributed in all three PoPs, cutting out as much as 40 to 60 milliseconds in travel time from the U.S. and other origination points. The Frankfurt location will also serve as an event data aggregation point for the European market, collecting regional corporate and economic events.

“Breaking events from one region, such as the U.S., can have a profound impact on other regional markets. Our clients trading on European exchanges were looking for a way to locally access Selerity’s event data for their European trading and risk strategies,” said Ryan Terpstra, founder and CEO of Selerity. “With the move into the FR2 datacenter, we are able to offer clients low-latency access to our event data without having to back-haul from its origination points in the U.S. We are pleased to expand our successful relationship with Equinix to gain global access and distribution.”

“Equinix’s global platform of high-performance data centers and its extensive financial ecosystem enable financial companies to grow their businesses and expand into new markets,” said John Knuff, general manager, global financial services at Equinix. “With news and event data increasingly becoming a crucial aspect of high-frequency trading, Selerity is a valued addition to our ecosystem of exchanges, sell-side and buy-side firms, as well as market data and service providers.”

About Selerity

Selerity is a low latency, real-time fact aggregation and event data company that caters to sophisticated investment firms including hedge funds, banks and proprietary trading firms. The Selerity Platform searches and extracts event data from real-time primary sources delivering clients machine-readable, actionable insight. Customers use Selerity’s platform to make accelerated trading and risk management decisions by programmatically incorporating event data into their investment models.

About Equinix

Equinix, Inc. (NASDAQ:EQIX, news, filings) connects businesses with partners and customers around the world through a global platform of high performance data centers, containing dynamic ecosystems and the broadest choice of networks. Platform Equinix connects more than 4,000 enterprises, cloud, digital content and financial companies including more than 675 network service providers to help them grow their businesses, improve application performance and protect their vital digital assets. Equinix operates in 38 strategic markets across the Americas, EMEA and Asia-Pacific and continually invests in expanding its platform to power customer growth.

About Equinix in the Global Financial Markets

Equinix provides a neutral meeting place for the world’s leading financial market participants including trading venues, buy and sell side firms, market data providers, technology providers and financial networks. These customers locate servers and infrastructure within Equinix data centers to support mission critical financial services applications with highly reliable, low-latency connectivity. Learn more at:

Forward Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from expectations discussed in such forward-looking statements. Factors that might cause such differences include, but are not limited to, the challenges of acquiring, operating and constructing IBX centers and developing, deploying and delivering Equinix services; unanticipated costs or difficulties relating to the integration of companies we have acquired or will acquire into Equinix; a failure to receive significant revenue from customers in recently built out or acquired data centers; failure to complete any financing arrangements contemplated from time to time; competition from existing and new competitors; the ability to generate sufficient cash flow or otherwise obtain funds to repay new or outstanding indebtedness; the loss or decline in business from our key customers; and other risks described from time to time in Equinix’s filings with the Securities and Exchange Commission. In particular, see Equinix’s recent quarterly and annual reports filed with the Securities and Exchange Commission, copies of which are available upon request from Equinix. Equinix does not assume any obligation to update the forward-looking information contained in this press release.

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