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Press Release -- August 3rd, 2011
Source: Sprint Nextel

Sprint Launches Website for Artists to be Showcased in the Flatiron Prow Art Space in New York

Unique space at Sprint retail store to feature artists from around the country creating original art emphasizing eco-friendly living and technology

OVERLAND PARK, Kan. (BUSINESS WIRE), August 03, 2011 – Earlier this summer, Sprint (NYSE:S, news, filings) unveiled its first art exhibit in the Flatiron Prow Art Space in the historic Flatiron Building in New York. Today, Sprint launched a website for artists to submit their work to be featured in the prow of the Sprint store located in the Flatiron Building. The Flatiron Prow Art Space features artists from New York and around the country, and exhibits will rotate every 12-14 weeks. Artists interested in having their work showcased can submit a proposal at

The Flatiron Building in New York is an icon in the city and is widely recognized for its unique architectural features and design. Through the years, the Flatiron Building attracted the attention of many artists. Photographs, sculptures and abstract painting have all have been created and displayed showcasing the Flatiron Building. It was even used in a Sprint commercial featuring Chief Executive Officer Dan Hesse.

Since 1997, Sprint has occupied the retail space in the building, including the prow on the ground floor. The Flatiron Prow Art Space will house artwork that is as unique and engaging as the building itself, with an emphasis on pieces that reflect the company’s commitment to eco-friendly living, technology and interaction.

“Our first exhibit has generated a lot of positive attention from customers and the community,” said Karen Paletta, Sprint regional vice president. “As a corporate leader in environmental responsibility, we are excited to showcase the talents of these artists in the prow of our Sprint retail store…and it is going to be wonderful to see the art that is created reflecting eco-friendly living and technology.”

Kansas City native Miles Neidinger was the first featured artist. His piece titled “Everything We See is Never Enough” is created entirely of reclaimed and repurposed materials, including twist ties, neon drinking straws, red jumbo drinking straws and yarn that branch out to resemble organic foliage.

Leading in Sustainability

Sprint is committed to helping customers protect the environment. In addition to advancing its sustainable product goals, which include launching iconic “green” devices, Sprint is working to manage the environmental impacts of devices using a full lifecycle view, whether it be working with Underwriter’s Laboratory Environment to developing a global green phone standard or enhancing our industry-leading phone recycling efforts. Since 2001, Sprint’s wireless reuse and recycling take-back programs have kept more than 24 million phones out of landfills, helping to conserve resources, reduce greenhouse gas emissions, and prevent air and water pollution.

Sprint’s sustainability website,, details Sprint’s green mobile applications and helps customers learn about the company’s sustainability initiatives, including online bill pay, wireless recycling programs and acquiring green tips, such as using mobile GPS to calculate the quickest route to save gas. To learn more about Sprint programs that protect the environment, go to or follow @SprintGreenNews on Twitter.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 52 million customers at the end of 2Q 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at or and


Kristin Wallace, 404-649-8222

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