STAMFORD, Conn., Aug 23, 2011 (BUSINESS WIRE) —
Social media, email marketing and search are among the hottest topics in online marketing, but integrating these powerful tools can be a challenge for many businesses. The effectiveness of each also varies greatly depending on the type and size of the business and its diversity of customers.
To help make sense of how these various online strategies can work together, Frontier Communications (NYSE:FTR, news, filings) will present a free live webcast on digital marketing and how it can help organizations grow their online presence. The one-hour webinar will be held on Tuesday, September 13 at 11:00 a.m. CDT. More information and registration details are available at www.frontier.com/digital. A replay of the webcast will also be available at www.frontier.com/digital following the event.
“There is no one-size-fits-all approach to digital marketing,” said Bill Fuesz, regional director of commercial marketing for Frontier. “This webcast will focus on how companies can decide what’s best for their unique situation and find the right mix of social media, email and online search to drive business results.”
The webinar will feature Lisa Grimm, digital brand manager for the Mall of America, and Albert Maruggi, founder and president of Provident Partners.
Grimm leads the digital marketing efforts for Mall of America, one of the top tourist destinations in the U.S. as well as one of the country’s most recognizable brands. Grimm helps the mall bridge the gap between traditional and digital media by developing social-media strategy, serving as the community manager and developing integrated marketing communications programs.
Maruggi is host and producer of the Marketing Edge podcast and a senior fellow at the Society of New Communications Research. With a 25-year career in broadcast journalism, national politics, corporate marketing and venture capital, Maruggi is a well-rounded and knowledgeable resource on new media and consumer engagement. His company, Provident Partners, serves a wide array of clients, from business consultants to software developers, publishers to governors, using social media to help them achieve business goals.
Topics to be covered include:
- Driving search ranking with content marketing and customer comments
- Building email lists and satisfying your readers
- Extending email content to social networks
- Leveraging events, notables and news cycles to your advantage
- Google + : The Facebook killer?
This webcast is part of an ongoing series of web events hosted by Frontier. Recent webcasts sponsored by Frontier (along with the replays) include:
- Facebook for business (www.frontier.com/facebook)
- Social media – Using Twitter, Facebook and comments (www.frontier.com/social)
- Fail to Plan, Plan to Fail – Business continuity and disaster recovery (www.frontier.com/failtoplan)
About Frontier Communications
Frontier Communications Corporation (NYSE: FTR) is included in the S&P 500 Index and offers voice, broadband, satellite video, wireless Internet data access, data security solutions, bundled offerings for homes, small businesses and home offices, and advanced business communications for medium and large businesses in 27 states and with approximately 14,900 employees. It has a 100 percent U.S.-based workforce. Frontier’s landline service is reliable, safe and accessible. More information is available at www.frontier.com and www.frontier.com/ir.
SOURCE: Frontier Communications
Frontier Communications Patricia Amendola, 570-631-6013 Cell: 570-885-9559 patricia.amendola@ftr.com
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