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Press Release -- August 30th, 2011
Source: Equinix
Tags: Exchange

Crucial Paradigm Expands Cloud Services With Equinix

SYDNEY, AUSTRALIA — August 30, 2011Equinix, Inc. (NASDAQ:EQIX, news, filings), a provider of global data centre services, today announced that web hosting company, Crucial Paradigm, has moved into Equinix’s new SY3 International Business Exchange™ (IBX®) data centre in Sydney. With Platform Equinix™, Crucial Paradigm will deliver an expanded set of cloud services to its managed service provider customers who can leverage new HP Blade servers and high power density of up to 8kVA offered in the SY3 data centre, to provide their clients with an increased range of services, greater flexibility and on-demand scalability.

Crucial Paradigm is an Australian-owned, privately held web-hosting company with facilities in Australia and the United States. The company offers a wide range of solutions including business web hosting, reseller hosting, virtual and dedicated servers, clustered solutions for high uptime websites and value-added services such as Domain registration and SSL Certificates.

The move into SY3, with its increased capacity and lowest possible network latency, has enabled Crucial to take advantage of cloud-based service delivery. Crucial Paradigm can now offer cloud hosting solutions to enable managed service providers to resell cloud services and improve business performance through Equinix’s secure, high-connectivity, high-availability and power-dense data centre environment. 

Ijan Kruizinga, director of sales and marketing at Crucial Paradigm, said: “The market for managed services has grown substantially in Australia in the last couple of years. We’re now seeing demand from managed service providers who want to resell cloud services to their customer base. Platform Equinix enables us to package a solution that allows MSPs to boost their product offering and open up new revenue streams with a range of new, valued-added services delivered through the cloud.”

“Equinix’s credentials in energy efficiency were another reason we chose to expand our relationship,” added Kruizinga. “We take our commitment to the environment and minimising our carbon footprint very seriously and we want to engage like-minded partners and suppliers,” he said.

Equinix’s Sydney 3 facility has been designed in accordance with the internationally recognised LEED (Leadership in Energy & Environmental Design) certification system. LEED certification takes into account factors such as energy savings, water efficiency and CO2 emissions reduction.

Darren Mann, managing director for Equinix Australia said: “It is rewarding for Equinix too. We are pleased to have Crucial Paradigm join Platform Equinix and enable the company to expand its service offering and add a great deal of value to its market proposition. Platform Equinix provides a secure, high-connectivity, high-availability and power-dense environment that underpins the successful delivery of cloud services in Australia and around the world.”

Equinix’s new SY3 IBX data centre was officially commissioned in August 2011. Built at a cost of US$65M, phase one of the facility offers 1,000 cabinet equivalents, expanding to 3,000 with subsequent phases.

About Crucial Paradigm

Crucial Paradigm is an Australian owned, privately held web hosting company that has been operating since 2003. With facilities in Australia ( and the United States ( the company has built a strong brand by offering great products and services. Crucial Paradigm has disrupted existing markets by pioneering new technologies and delivering an extremely high level of support.

About Equinix

Equinix, Inc. (NASDAQ: EQIX) connects businesses with partners and customers around the world through a global platform of high performance data centers, containing dynamic ecosystems and the broadest choice of networks. Platform Equinix connects more than 4,000 enterprises, cloud, digital content and financial companies including more than 675 network service providers to help them grow their businesses, improve application performance and protect their vital digital assets. Equinix operates in 38 strategic markets across the Americas, EMEA and Asia-Pacific and continually invests in expanding its platform to power customer growth.

Forward Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from expectations discussed in such forward-looking statements. Factors that might cause such differences include, but are not limited to, the challenges of acquiring, operating and constructing IBX centers and developing, deploying and delivering Equinix services; unanticipated costs or difficulties relating to the integration of companies we have acquired or will acquire into Equinix; a failure to receive significant revenue from customers in recently built out or acquired data centers; failure to complete any financing arrangements contemplated from time to time; competition from existing and new competitors; the ability to generate sufficient cash flow or otherwise obtain funds to repay new or outstanding indebtedness; the loss or decline in business from our key customers; and other risks described from time to time in Equinix’s filings with the Securities and Exchange Commission. In particular, see Equinix’s recent quarterly and annual reports filed with the Securities and Exchange Commission, copies of which are available upon request from Equinix. Equinix does not assume any obligation to update the forward-looking information contained in this press release.

Equinix and IBX are registered trademarks of Equinix, Inc. International Business Exchange is a trademark of Equinix, Inc.

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