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Press Release -- July 13th, 2011
Source: Sprint Nextel
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Travel in Style With the Newest BlackBerry Smartphone from Boost Mobile Without the Baggage of Long-Term Contracts

BlackBerry Style 9670 combines the power of the BlackBerry solution with the familiar comfort of a flip design and Boost Mobile’s $60 BlackBerry Monthly Unlimited plan

Multimedia Gallery Click here to see downloadable versions

Travel in Style With the Newest BlackBerry Smartphone from Boost Mobile Without the Baggage of Long-Term Contracts (Photo: Boost Mobile)

Click here to see downloadable versions


Click here to see downloadable versions

IRVINE, Calif. (BUSINESS WIRE), July 13, 2011 – Boost Mobile, ranked by J.D. Power and Associates as the Highest in Overall Customer Satisfaction with Non-Contract Wireless Service1, adds more style to its diverse and growing lineup of smartphones with the launch of the BlackBerry® Style 9670 smartphone from Research In Motion (RIM) for $199.99 (excluding taxes). The BlackBerry Style 9670 will be available at Boost Mobile exclusive retail stores, select independent wireless dealer locations and at www.boostmobile.com with free shipping included on July 20.

Travel in Style With the Newest BlackBerry Smartphone from Boost Mobile Without the Baggage of Long- ... Travel in Style With the Newest BlackBerry Smartphone from Boost Mobile Without the Baggage of Long-Term Contracts (Photo: Boost Mobile)

With the BlackBerry Style 9670, consumers can experience messaging and email made easy with a full QWERTY BlackBerry® keyboard and real-time chats with BBM™ (BlackBerry Messenger®), housed within a compact flip design. Features include a 5MP camera, optical trackpad, GPS, Wi-Fi® and a broad catalog of applications on BlackBerry App World. In addition, the BlackBerry Style comes with the BlackBerry® 6 operating system, which allows for fast, rich Web browsing, engaging multimedia, social feeds and useful tools like universal search.

“Boost Mobile has partnered with RIM to offer a great solution for wireless customers who want style, efficiency and value,” said Andre Smith, vice president, Boost Mobile. “The BlackBerry Style offers all three when combined with the incredible savings of Boost’s unlimited no-contract plan.”

The BlackBerry Style from Boost Mobile will operate on a dependable nationwide network with fewer dropped and blocked calls than T-Mobile2. Subscribers can also save more than $20 a month or $240 a year compared to similar BlackBerry contract service plan offers from T-Mobile.

BlackBerry Monthly Unlimited with Shrinkage customers can get additional savings by simply making on-time payments. For every six on-time payments, a BlackBerry smartphone user’s monthly cost will shrink by $5, eventually getting down to as low as $45 a month for unlimited nationwide talk, text, Web, email, IM and calls to 411. Payments do not need to be consecutive to qualify for these savings milestones.

BlackBerry Style 9670 features include:

  • Full QWERTY BlackBerry keyboard with optical navigation
  • Dual high-res displays
  • Access email from Gmail®, MSN®, Yahoo!® and other email systems
  • Stay connected on BBM
  • Speedy, rich Web browsing with BlackBerry 6 OS
  • Universal search functionality
  • 5MP camera with autofocus and image stabilization
  • Access to thousands of apps and games on BlackBerry App World
  • Access to Facebook®, MySpace™, Twitter®, YouTube® and more
  • Stereo Bluetooth® support
  • Wi-Fi and GPS enabled

Unlimited Calling to All of Mexico Now as Low as $5 a Month

Boost Mobile Monthly Unlimited customers now have more choice and flexibility to meet their international calling and texting needs with International Connect and International Connect Plus. For an additional $5 a month, customers can add International Connect to their monthly plan, which provides unlimited calling to landlines in Mexico and Canada, and unlimited international text messages to more than 230 countries worldwide.

Customers looking for additional countries can choose International Connect Plus, with the calling destinations in the International Connect plan and unlimited calling to more than 35 countries, including Brazil, the Dominican Republic, Argentina and Colombia. International Connect Plus is available on Monthly Unlimited plans for an additional $10 a month.

Phone Insurance

BlackBerry Monthly Unlimited customers can also protect their BlackBerry Style 9670 smartphone with Phone Insurance for $5 per month. Customers are covered if their device breaks or is lost, stolen or damaged – even by liquid. Go to www.boostmobile.com for more information.

About Boost Mobile

Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power as Highest-Ranked Non-Contract Company in Overall Customer Satisfaction Performance, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its $50 Monthly Unlimited with Shrinkage no-contract service where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email, IM and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 277 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

1 Boost Mobile received the highest numerical score among non-contract wireless providers in the proprietary J.D. Power and Associates 2011 Wireless Non-Contract Customer Satisfaction Study(SM). The study was based on 6,436 responses measuring nine providers and measured opinions of consumers with their non-contract wireless service. Proprietary study results are based on experiences and perceptions of consumers surveyed July-December 2010. Your experiences may vary. Visit jdpower.com.

2 Dropped call claim based on independent third-party drive test data August-November 2010 for average dropped call performance across the common Boost/T-Mobile markets within the top 50 most populous U.S. markets. Visit http://www.boostmobile.com/about for additional details.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6792541&lang=en

Contact(s):

Boost Mobile
Danielle Babbington, 949-748-3418
Danielle.Babbington@sprint.com

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