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Press Release -- July 18th, 2011
Source: Sprint Nextel
Tags: Exchange

American Express and Sprint Collaborate to Promote Serve (sm)

First Carrier Deal For Serve Offers Sprint Customers Easy Access to Mobile Payments

NEW YORK, July 18, 2011 — American Express (NYSE:AXP) and Sprint (NYSE: S) today announced an agreement that will provide Sprint customers with easy access to ServeSM, American Express’ recently launched digital payments platform. The agreement marks Serve’s first relationship with a mobile carrier since launching in late March, and builds on Sprint’s commitment to providing customers mobile solutions with convenience and choice.

This summer Serve’s mobile wallet application will be made available in the Sprint Zone to Sprint customers using select Android-powered smartphones1. Sprint customers with these devices can find Sprint Zone, which also provides Sprint account information, recommends apps and more, as an icon on their Sprint mobile device.
Serve is an easy-to-use digital payment platform that unifies online, offline and mobile payment options into a single account. Serve can be funded from a bank account, debit, credit or charge card, or by receiving money from another Serve account. Sprint customers who register and qualify for a Serve account will be able to use their Serve card for making purchases at American Express participating merchants, paying their Sprint mobile bill, and in the future, for redeeming offers on goods and services. Across carriers, Serve supports Android and Apple iOS operating systems and will continue to be developed to support additional operating systems including Microsoft and RIM operating systems.
“Sprint is a forward thinking company that is constantly looking for new ways to simplify processes and provide the best solutions for its customers. Their decision to promote Serve in the Sprint Zone is a reflection of that philosophy and we are excited to move forward with this relationship,” said David Messenger, Executive Vice President, Enterprise Growth, American Express. “We believe that customers will benefit greatly from taking advantage of Serve’s functionality as a quick, user-friendly way for tackling the often tedious task of paying bills and making mobile payments.”
“Sprint is pleased to join with American Express to offer this convenient tool for sending and receiving money to friends, paying bills and making purchases online,” said Kevin McGinnis, vice president-Product Platforms, Sprint. “Our relationship with American Express is a great example of Sprint’s open enablement strategy. Sprint brings practical, easy-to-use apps and services to our customers from trusted brands like American Express.”

About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 51 million customers at the end of 1Q 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at http://www.sprint.comor
About Serve
Serve, by American Express, is a next generation payments platform designed to deliver emerging payments and services to address the changing ways consumers interact and exchange money — with one another — as well as merchants. Learn more at and connect with us on and
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on, and

1The Sprint Zone application currently is not available on the Nexus S™ 4G or Samsung Moment™ devices.
Jennifer R. Walsh
Sanette Chao

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