Sprint Joins Customer Experience Professionals Association as a Founding Corporate Member

Membership reflects Sprint’s commitment to deliver an excellent customer experience

OVERLAND PARK, Kan. (BUSINESS WIRE), June 08, 2011 – Sprint (NYSE:S, news, filings) has become a Founding Corporate Member of the Customer Experience Professionals Association (CXPA). As the first wireless carrier to become a member of the global industry trade group, Sprint joins more than 30 other Founding Corporate Members of CXPA, whose responsibility is to create and maintain an overall positive customer experience.

“The establishment of the Customer Experience Professionals Association reflects the growing importance for companies to deliver on their promise of providing a superb experience to customers,” said Jerry Adriano, Sprint vice president, Customer Experience. “We want our customer experience to be the reason why customers choose to come to and stay with Sprint.”

As one of its ongoing top priorities, Sprint recognizes the critical importance of improving the overall experience for its customers. The company recently announced its 13^th consecutive quarter of improvement in customer satisfaction and first call resolution. Last month the American Customer Satisfaction Index recognized Sprint for becoming the number one most improved company in customer satisfaction, across all industries, during the last three years.

“As a Founding Corporate Member of the Customer Experience Professionals Association, Sprint is making a strong statement regarding the importance it places on customer experience management,” said Bruce Temkin, co-founder and chair of CXPA.

Governed by a board of directors to be drawn from its membership, CXPA is led by Temkin and Jeanne Bliss, co-founder and vice chair – pioneers in the customer experience field who have a deep understanding of the roots of this burgeoning industry and a keen shared vision of its future.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 51 million customers at the end of 1Q 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

About CXPA

The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. CXPA’s members include individuals who develop, manage, optimize and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts and other stakeholders in the industry. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies, SapientNitro, Tealeaf Technology and Vivisimo, and Clarabridge, Inc. and ResponseTek are Silver Sponsors. For more information or to join CXPA, visit CXPA.org.