RESEARCH TRIANGLE PARK, NC, June 08, 2011 – Overture Networks, the industry’s trusted Carrier Ethernet solutions provider, announced today it has been selected as a 2011 Stevie Awards finalist. With its advancement to the final round, Overture joins the ranks of an elite group of contenders, including Accenture; American Express; Siemens Industry, Inc.; and Sun Life Financial Inc. Winners will be announced at the yearly ABA gala on Monday, June 20th at the Marriott Marquis Hotel in New York City.
In the competition for the 2011 American Business Awards (ABA), the nation’s premier business awards program, Overture surpassed a number of other nominees to become one of only seven finalists in the “Business-to-Business Marketing Campaign of the Year” category. The company was chosen for its recent integrated marketing, social media and public relations campaign announcing its merger with fellow Carrier Ethernet market leader, Hatteras Networks. Attracting more than 2,800 nominations annually from organizations and enterprises of every size, the ABAs recognize outstanding workplace and business performance. A select group of more than 150 leading business executives is participating in the judging process; victors in each category will receive a coveted Stevie® Award, which are conferred to all ABA winners.
“Our integrated marketing and PR campaign announcing the Overture – Hatteras merger represents the fusion of sound strategy and tactical execution under a very aggressive timeline. This campaign required clear and effective messaging, precise timing, absolute secrecy during the planning, and strong engagement with our target audience; its success, as well as its recognition by ABA judges is a testament to the exceptional work and performance turned in by our communications team,” said D. Mark Durrett, director of marketing, Overture Networks. “We’re very pleased to be a Stevie Awards finalist and we wish all of our competitors the best as we move forward to the final round.”
Details about The American Business Awards and the full list of finalists are available at www.stevieawards.com/aba. Additional information about Overture Networks can be found online at www.overturenetworks.com.
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
About Overture Networks
Overture Networks is the preferred Carrier Ethernet edge and aggregation partner to more than 450 service providers and enterprise customers worldwide. The company’s flexible, high-quality and high-performance solutions help service providers fully leverage Carrier Ethernet to multiply revenue and streamline operational costs by cost-effectively enabling high-capacity Ethernet services over any physical media, including fiber, copper and TDM, for applications ranging from speeds of 1Mbps to 10Gbps. With an award-winning universal Ethernet services platform, Overture Networks gives providers a competitive edge for demanding applications, such as cloud computing and mobile communications that require greater bandwidth and smarter networks. Overture Networks is headquartered in Research Triangle Park, NC, with a technology center in Richardson, Texas. For more information, visit http://www.overturenetworks.com.