The Latest Product in the Limelight REACH Suite, REACH Interactive Provides Advanced Monetization Opportunities for Publishers and Robust User Engagement Metrics for Advertisers
TEMPE, Ariz., June 20, 2011 (GLOBE NEWSWIRE) — Limelight Networks, Inc. (NASDAQ:LLNW, news, filings) (“Limelight”) today announced the availability of Limelight REACH Interactive, a service that enables high-value interactive video ad units within applications running on iOS and Android platforms. Working in conjunction with Limelight REACH Video, this new service delivers engaging, interactive pre- and post-roll video ads that respond to user interaction, pausing video playback, and opening microsites associated with the advertisement. Additionally, the solution captures analytics on video playback and user interaction, providing valuable insights to publishers aiming to monetize in-app video and advertisers looking to engage viewers across mobile and connected devices.
“Consumers who interact with an ad have better brand recall and message retention than with other lean back forms of advertising,” said Jonathan Cobb, GM and CTO, Mobility and Monetization Group, Limelight Networks. “Limelight REACH Interactive will power a new generation of advanced mobile advertising units that can garner significant ad measurement and ROI for our customers and provide the quality video analytics they need to justify them.”
Limelight REACH Interactive helps publishers, agencies and advertisers create “tappable” pre-roll and post-roll in-stream video ads, which open coordinated microsites. Playback of the video containing the ads is paused while consumers interact with the landing page. Further, these video ads are unskippable on the device: video playback controls are disabled while the ads are playing.
Additionally, Limelight REACH Interactive delivers in-depth analytics, for both publishers and advertisers, on video playback and user interaction. Publishers can measure drop-off rates for users who close the mobile app while watching the video as well as buffering events that negatively impact user experience, while advertisers gain insight on ad views and user engagement. REACH Interactive captures the following behavior data, including:
- When a user plays or stops video content
- When the video ad within content started and ended
- When a user tapped on video ad
- When the user returned to video content from ad landing page
- The amount of the video content that was played, in 25%, 50%, 75%, 100% intervals
- When a buffering event occurred
Limelight REACH Interactive is part of the Limelight REACH product suite and an extension of Limelight REACH Video, a mobility service that uses Limelight’s intelligent cloud auto-adaptation technology to distribute properly formatted rich media content to almost any mobile or connected device. Limelight provides end-to-end solutions for the creation, targeting and delivery of ads on mobile devices, providing a complete suite of tools for publishers, advertisers and interactive agencies. Limelight REACH products complement Limelight EyeWonder Interactive Advertising mobile ad formats, which include in-browser and in-app expandable, video and HTML5 ad products.
To see REACH Interactive in action, click here for a demo.
About Limelight Networks, Inc.
Limelight Networks, Inc. (NASDAQ:LLNW) provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud. Approximately 1800 customers worldwide use Limelight’s massively scalable software services that engage audiences, enhance brand presence, analyze viewer preferences, optimize advertising, manage and monetize digital assets, and ultimately help build stronger customer relationships. For more information, please visit http://www.limelightnetworks.com or follow us on Twitter at www.twitter.com/llnw.
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