Advertising Management and Distribution Company Adopts Level 3’s Advanced Internet Services in Support of New Production and Service Facility
BROOMFIELD, Colo., June 23, 2011 /PRNewswire/ — Level 3 Communications, Inc. (NASDAQ:LVLT – News) today announced that it has signed an agreement with Extreme Reach, a leading provider of video advertising solutions based in Needham, Mass., to support its production and distribution of digital video advertising. Extreme Reach will leverage Level 3’s advanced Internet services in a new facility located in Burbank, Calif. that will facilitate the company’s in-house production services and capabilities.
Extreme Reach is focused on the goal of providing advertisers with the world’s largest video ad delivery network and the No. 1 TV and online video ad platform. Level 3’s advanced IP network is designed to provide reliable and efficient connectivity, and Extreme Reach will use Level 3’s services to optimize its digital delivery of advertising content in support of the company’s initiatives.
“Our company is expanding rapidly, and we need a network partner that will not only grow with us, but also provide the level of service that enables us to expand our capabilities,” said Tim Conley, COO of Extreme Reach. “Level 3’s network services offer us a compelling solution for efficiently connecting our new Burbank production facility. Working with them will enable us to further optimize our business processes and improve our competitive position in the marketplace.”
The new facility in Burbank is Extreme Reach’s primary West Coast sales and service center and requires a network solution that will enable it to scale to accommodate a rapidly expanding clientele. Under the terms of the agreement, Level 3 is providing the company with high-speed dedicated Internet access (DIA).
“Our agreement with Extreme Reach illustrates the increasing influence of high-quality digital content as a communication tool in advertising and beyond, and this content explosion necessitates network solutions that support the intense bandwidth requirements.” said Andrew Crouch, president of Sales for Level 3. “We are delighted that our network services are able to support Extreme Reach’s customers’ needs for a robust digital video advertising management and distribution solution.”
For more information on Level 3’s network solutions, visit www.level3.com.
About Extreme Reach
Extreme Reach is a leading provider of video advertising management and distribution solutions. The company’s unique pure-digital network connects hundreds of advertisers, agencies and post-production houses, with thousands of media destinations across the world’s largest digital TV ad distribution network. The Extreme Reach video platform simplifies the management, delivery and tracking of ad campaigns across video media, including: TV, web, outdoor and mobile. The company’s headquarters are located in Needham, MA, with offices in New York, Chicago, Los Angeles, Seattle and Louisville, KY.
For more information, visit the Extreme Reach website: http://www.extremereach.com/
About Level 3 Communications
Level 3 Communications, Inc. (NASDAQ:LVLT – News) is a leading international provider of fiber-based communications services. Enterprise, content, wholesale and government customers rely on Level 3 to deliver services with an industry-leading combination of scalability and value over an end-to-end fiber network. Level 3 offers a portfolio of metro and long-haul services, including transport, data, Internet, content delivery and voice. For more information, visit www.Level3.com.
© Level 3 Communications, LLC. All Rights Reserved. Level 3, Level 3 Communications and the Level 3 Communications Logo are either registered service marks or service marks of Level 3 Communications, LLC and/or one of its Affiliates in the United States and/or other countries. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service names, product names, company names or logos included herein are the trademarks or service marks of their respective owners.
Forward-Looking Statement
Some of the statements made in this press release are forward looking in nature. These statements are based on management’s current expectations or beliefs. These forward looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside Level 3’s control, which could cause actual events to differ materially from those expressed or implied by the statements. The most important factors that could prevent Level 3 from achieving its stated goals include, but are not limited to: the current uncertainty in the global financial markets and the global economy; a discontinuation of the development and expansion of the Internet as a communications medium and marketplace for the distribution and consumption of data and video; and disruptions in the financial markets that could affect Level 3’s ability to obtain additional financing. Additional factors include, but are not limited to, the company’s ability to: increase and maintain the volume of traffic on its network; develop effective business support systems; manage system and network failures or disruptions; develop new services that meet customer demands and generate acceptable margins; defend intellectual property and proprietary rights; adapt to rapid technological changes that lead to further competition; attract and retain qualified management and other personnel; successfully integrate acquisitions; and meet all of the terms and conditions of debt obligations. Additional information concerning these and other important factors can be found within Level 3’s filings with the Securities and Exchange Commission. Statements in this press release should be evaluated in light of these important factors. Level 3 is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.
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| Jon Paul McLeary | Mark Stoutenberg | |
| Level 3 Communications | Level 3 Communications | |
| 720-888-3244 | 720-888-2518 |
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