New'AT&T AdWorks' unveils new brand and offerings focused on connecting advertisers with audiences across online, mobile and TV platforms
New York, New York, June 15, 2011
AT&T Advanced Ad Solutions today announced that it has evolved its offerings and rebranded as AT&T AdWorks. AT&T AdWorks effectively connects advertisers to their target audiences, using aggregate and anonymous data from more than100 million subscriber connections overlaid across billions of available ad impressions over mobile, online and AT&T U-verse® TV.
“We believe our cross-platform capabilities represent an industry-leading, timely solution for connecting advertisers with their audiences,” said Greg McCastle, senior vice president of AT&T AdWorks.
Three Screens with Infinite Possibilities
AT&T AdWorks offers advertisers an unparalleled multi-platform product suite with access to billions of aggregate and anonymous advertising impressions across three of the most influential advertising platforms, while respecting consumer privacy.
AT&T AdWorks audience network includes intelligence from over 97 million mobile subscribers, 70 million online visitors per month, and millions of AT&T U-verse TV subscribers. AT&T AdWorks uses this data to provide higher level of intelligence on targeted audience advertising. This intelligence leads to higher returns for advertisers on media placed through AT&T AdWorks online, mobile and TV networks.
AT&T AdWorks is committed to protecting the privacy of AT&T customers, and its offerings focus on reaching audience segments based on non-personally identifiable information.
For more details, visit us at www.att.com/adworks.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T AdWorks
AT&T AdWorks is a media sales group within AT&T that markets digital advertising to Fortune 500 companies. AT&T AdWorks connects advertisers with data and ad opportunities representing aggregate and anonymous subscriber connections across mobile, online, and IPTV platforms. For more information regarding AT&T AdWorks, please visit http://att.com/adworks.
AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
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