Platform Equinix helps thriving e-commerce company improve website performance and connect directly with partners
REDWOOD CITY, Calif. and O’Reilly Velocity Conference — June 14, 2011 — Equinix, Inc. (NASDAQ:EQIX, news, filings), a provider of global data center services, today announced that Etsy, the online marketplace for handmade and vintage goods and supplies, has expanded into Equinix’s Silicon Valley SV5 International Business Exchange™ (IBX®) data center. Etsy already leverages Platform Equinix™ in New Jersey and currently runs its off-site disaster recovery and storage infrastructure from Equinix’s Silicon Valley SV2 facility.
From its inception, the Etsy community has experienced rapid growth and now spans the globe with buyers and sellers in more than 150 countries. Since 2008, Equinix has supported this growth as Etsy jumped from one million to more than nine million members, and from 250 million to more than 1 billion page views per month. E-commerce customers are highly sensitive to even slight delays in page loads, which can frustrate and turn away users that might otherwise have made purchases. Platform Equinix helps the company minimize downtime without sacrificing speed or service to its customers and as a result helps to maximize revenue for sellers and return on investment in infrastructure for Etsy.
Additionally, Etsy is taking advantage of its proximity to social media partners within Equinix’s facilities and has leveraged the digital media ecosystem inside Equinix to create new partnerships with top social media websites and content providers. These relationships contribute to the high quality of service experienced by Etsy’s customers and directly impact the bottom line for the company and its community of sellers.
“Etsy was founded to help connect makers with buyers and we have a singular focus to support a positive buyer- seller experience through technology innovations,” said Mike Rembetsy, director of Technical Operations at Etsy. “By leveraging Platform Equinix, Etsy is not only able to optimize performance, but also leverage Equinix’s proximity to partners and suppliers to continue to scale the business to meet demand.”
Committed to operating an environmentally conscious organization, Etsy was drawn to the energy-efficient innovations in Equinix’s SV5 IBX. Specifically, Equinix has deployed innovative cooling technologies and received Leadership in Energy and Environmental Design (LEED) certification for the facility, which opened in November of 2010.
Chris Sharp, general manager of content and digital media at Equinix says, “Equinix provides Etsy with the scalability and geographic diversity to meet the company’s rapid growth and performance requirements. We look forward to building upon this relationship in the future and helping Etsy provide buyers and sellers the best experience possible.”
About Etsy
Etsy’s mission is to enable people to make a living making things, and to reconnect makers with buyers. The company’s vision is to build a new economy and present a better choice: Buy, Sell, and Live Handmade. The Etsy community of nine million members spans the globe with buyers and sellers coming from more than 150 countries. There are over 800,000 active Etsy sellers. http://www.etsy.com/
About Equinix
Equinix, Inc. (NASDAQ: EQIX) connects businesses with partners and customers around the world through a global platform of high performance data centers, containing dynamic ecosystems and the broadest choice of networks. More than 3,350 enterprises, cloud, digital content and financial companies connect to more than 650 network service providers and rely on Platform Equinix to grow their business, improve application performance and protect their vital digital assets. Equinix operates in 37 strategic markets across the Americas, EMEA and Asia-Pacific and continually invests in expanding its platform to power customer growth. http://www.equinix.com
Forward Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from expectations discussed in such forward-looking statements. Factors that might cause such differences include, but are not limited to, the challenges of acquiring, operating and constructing IBX centers and developing, deploying and delivering Equinix services; unanticipated costs or difficulties relating to the integration of companies we have acquired or will acquire into Equinix; a failure to receive significant revenue from customers in recently built out or acquired data centers; failure to complete any financing arrangements contemplated from time to time; competition from existing and new competitors; the ability to generate sufficient cash flow or otherwise obtain funds to repay new or outstanding indebtedness; the loss or decline in business from our key customers; and other risks described from time to time in Equinix’s filings with the Securities and Exchange Commission. In particular, see Equinix’s recent quarterly and annual reports filed with the Securities and Exchange Commission, copies of which are available upon request from Equinix. Equinix does not assume any obligation to update the forward-looking information contained in this press release.
Equinix and IBX are registered trademarks of Equinix, Inc. International Business Exchange is a trademark of Equinix, Inc.
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