Appoints Cable Industry Veteran to Lead Sales Organization and Manage Critical MSO Deployments
Ottawa — Monday, June 13, 2011 // BTI Systems, an innovator in packet optical networking for metropolitan networks, today announced that it has added industry veteran Jeff DeLazaro to lead its Cable Sales Organization as Vice President. DeLazaro is charged with creating BTI Systems’ sales programs and strategic vision to address the company’s growing MSO customer base.
Relying on more than 20 years of experience in technology sales management and market development, DeLazaro will focus on helping cable operators manage competitive opportunities and address technical challenges, including the need to deliver a scalable infrastructure for business services, wireless backhaul and content delivery
infrastructure and applications.
DeLazaro previously managed strategic CATV accounts at BigBand Networks, and prior to that worked as Vice President of Sales at Imagine Communications directing its launch into the highly competitive CATV HD compression market. DeLazaro also held a senior management role as Regional Vice President of Sales for Cedar Point Communications, a company in the CATV voice over IP soft-switch sector, and held the same title during his stint at Broadband Access Systems, a 2nd Generation CMTS supplier acquired by ADC.
“In our early stages, BTI Systems effectively aligned its sales function to best support our customer base,” said Pete Dale, VP of Sales, Americas. “As we’ve grown and as competition has become more vocal, it has become clear that we need to devote dedicated efforts solely toward defining, articulating and executing our strategic vision for the cable sector. Jeff DeLazaro will be instrumental in strategic account management for our current MSO trials and helping to grow our footprint. We are pleased he has agreed to join the team.”
Meet BTI Systems at The Cable Show Come meet Jeff DeLazaro and the rest of the BTI Systems team during the 60th annual Cable Show, sponsored by the National Cable and Telecommunications Association, June 14-16 in Chicago’s McCormick Place.
Contact insidesales@btisystems.com to arrange a meeting.
About BTI Systems
BTI Systems redefines service delivery with its packet-optical service platforms that help over 250 service provider and enterprise customers converge, transition and connect Ethernet, video and wireless data services in their metropolitan networks. The BTI Systems portfolio consists of the BTI 7000 Series packet optical networking platform, WideCast Content Aware Networking solutions, the BTI 700 Series Carrier Ethernet access portfolio and the proNX Management Suite offering element, network, service management and strategic planning capabilities. BTI Systems is headquartered in the heart of the Ottawa’s technology corridor and has regional offices in more than 15 key markets throughout the world including Boston, Belfast, Shanghai, London and Singapore. For more information, visit www.btisystems.com.
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