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Press Release -- June 14th, 2011
Source: Telx Group
Tags: Colocation, Exchange, Low Latency

Bluestream Joins Telx Financial Business Exchange

Market Data Technology Firm Selects Telx FBX Community for Colocation Services in Downtown Chicago to Offer Secure, Direct Access to its Feed Handler Solution

New York, NY (June 14, 2011)Telx®, a leading interconnection and data center services provider in strategic North American markets, today announced that BurstreamSM (formerly Fast Normalized Data), a provider of ultra-low latency feed handlers and direct market data technology, has joined its Financial Business Exchange (FBX). As a colocation customer in Telx’s strategically-located data center in downtown Chicago, Burstream can now offer Telx’s financial markets customers secure, low latency access to its fully-managed ticker plant solution designed for direct market connectivity for processing high-frequency data. The Telx FBX delivers secure, reliable colocation infrastructure in prime locations, enabling ultra-low latency access to an industry-leading ecosystem of market participants such as trading venues, market data providers, buy-side and sell-side firms and network service providers.

“By participating in the Telx FBX in Chicago, we give trading firms a competitive advantage by delivering direct access to the fastest market data available,” said Paul Barringer, CEO of Burstream.  “Telx’s data centers are strategically located near the major financial and global business exchanges in Chicago and New York City, giving us the ability to deliver the lowest latency and fastest market data experience to our customers.”

Trading firms can save time and expense by connecting to Burstream market data in Telx data centers.  Instead of licensing the data, establishing connectivity with exchanges, and performing the integration themselves, traders can now place their algo servers in Burstream’s racks or deploy a single cross-connect from Burstream to their own rack within Telx’s FBX platform.  By partnering with Burstream and Telx, customers can be trading in days instead of months.

“Burstream can leverage our FBX ecosystem of leading financial services customers to explore new business opportunities for their ticker plant solution.  Burstream also sees a competitive advantage to Telx’s colocation services as a secure, efficient way to access the vital market exchange information they need to do business,” said Michael Cattell, VP of Financial Markets for Telx.  “Many financial technology firms like Burstream find significant value in our financial markets ecosystem, especially in our recently expanded New Jersey and Chicago facilities.”

Meet Telx Capital Markets Experts Live

Telx will be exhibiting at show booth #1403 at the SIFMA Financial Services Technology Leadership Forum, June 14-16 at the Hilton New York. More information on the event is available at http://www.sifma.org/FSTE2011Exhibit/. To arrange your session with a Telx Capital Markets expert, email jsmith@telx.com.

About Burstream

Burstream delivers the lowest latency market data as a managed service to proprietary trading firms and other high frequency traders.  Co-located with the primary US equities, futures, and options exchanges, Burstream takes raw market data directly from the matching engines and uses 100% hardware FPGA technology to normalize the data, build the order book, and deliver it to customer algo servers. Queuing behavior is eliminated, making Burstream data at least one order of magnitude faster than any CPU-based system, including “hardware accelerated solutions.”  Burstream’s market data is deterministic, arming traders to hit liquidity when it is revealed and trade right through the bursts, while competitors are pulling quotes or exiting the market.  For more information about Burstream visit www.burstream.com.

About Telx Financial Business Exchange (FBX)

Telx Financial Business Exchange (FBX) is an ecosystem of financial exchanges, market data providers, order management vendors, independent software vendors, buy-side and sell side firms -- all colocated in secure, Telx-managed data centers and interconnection facilities.  FBX offers ultra–low latency connectivity, proximity hosting and direct market access to a growing list of the most important financial exchanges. Telx’s financial markets colocation facilities, strategically located at 111 8th Avenue in New York City, 100 Delawanna Avenue in Clifton, N.J., 350 East Cermak Road in downtown Chicago and 300 Blvd East in Weehawken, N.J., provide capital markets firms an ideal environment to grow and manage their businesses by placing their networks in proximity to their key suppliers, partners, and customers, along with hundreds of leading telecom and data service providers. For more on the advantages of the Telx FBX, download this free financial markets case study.

About Telx

Telx is a leading provider of interconnection and data center services in strategic, high demand North American markets.  With 15 premier facilities, Telx increases speed to market and reduces connectivity costs by providing direct connections to a community of the industry’s highest performance networks and access to 900+ customers, including leading telecommunications carriers, ISPs, cloud providers, content providers and enterprises. Telx is a privately held company headquartered in New York City with four facilities in the New York Metro area, two facilities in Chicago, two facilities in Dallas, three facilities in California, (Los Angeles, San Francisco, and Santa Clara) and facilities in Atlanta, Miami, Phoenix and Charlotte, N.C. For more information about Telx, visit www.telx.com. Become a fan of Telx on Facebook at http://www.facebook.com/telxgroup.

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Contact:
Michelle Barry
BridgeView Marketing for Telx
603.570.7533
michelle@bridgeviewmarketing.com
Twitter: http://twitter.com/Telx_Group

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