Today, TeliaSonera takes an important step in uniting the company by launching a new common brand identity. It reflects the combination of the company’s international strength and strong local connection, as well as the heritage as one of the true pioneers of the telecom industry. From today, TeliaSonera’s 18 main brands will be united under an attractive common brand identity, while retaining their current brand names
TeliaSonera International Carrier is part of the TeliaSonera group of companies including retail operations that stretch from the Nordics to Nepal.
The foundation of the new brand identity was launched already in 2009 in TeliaSonera’s Eurasian operations and has now been developed further, and extended to TeliaSonera International Carrier and the TeliaSonera retail operations in the Nordic and Baltic countries (*).Today’s rebranding exercise also entails more than 300 retail stores, 1000 signs and some 500 digital interfaces.
In less than a decade, TeliaSonera has developed into one of Europe’s and Eurasia’s leading operators. In the past few years TeliaSonera has launched the world’s first 4G network, developed TeliaSonera International Carrier into a leading global carrier and built the world’s highest located mobile data network in the Everest. TeliaSonera and TeliaSonera International Carrier’s combined strengths can be counted in numbers: serving 158 million subscriptions and over 1000 service providers and operators on three continents. But they can also be measured in business potential: by combining global reach with local experience we create opportunities for operators and end users alike, introducing new technologies and services that converge on world-class customer experience.
“This is the next step of our journey. Our customers will get tangible benefits from being part of an international telecoms group, providing cutting-edge services, technology and excellent customer experience. Our new graphic profile will help our customers find us, wherever they do business. We’re looking forward to using our new global strength to enhance our customers operations. We are serving companies from all continents except Antarctica from an extensive global network”, says Erik Hallberg, President TeliaSonera International Carrier.
* As of 12 May, the new brand identity is implemented in Netcom and NextGenTel (Norway), Telia (Denmark), Telia (Sweden), Sonera (Finland), EMT and Elion (Estonia), Omnitel (Lithuania), TeliaSonera, TeliaSonera Finans and TeliaSonera International Carrier. It is already in use in Kcell (Kazakhstan), Geocell (Georgia), Ncell (Nepal), Tcell (Tajikistan), Azercell (Azerbaijan), Moldcell (Moldova), and will be implemented in Ucell (Uzbekistan) in June. It has a uniting, dynamic, common look and feel, and a warm purple colour.
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