Upgrades to WideCast™ Portfolio Provide Solution to Manage Content Flood in Metro Networks
Ottawa — Thursday, May 5, 2011 // BTI Systems today announced a software upgrade to WideCast, the content-aware networking platform designed to intelligently manage the massive growth of over-the-top (OTT) content in service provider networks. In response to the explosion of OTT content and delivery services like Netflix, BTI Systems has upgraded its adaptive bit rate protocol support in WideCast. This upgrade ensures seamless delivery of Netflix digital movies, enabling service providers to reduce the bandwidth growth curve and improve the user quality-of-experience associated with this rapidly growing service.
Today, broadband service providers in North America are faced with the challenge of keeping pace with the mass adoption of OTT services like Netflix and there no signs of this growth slowing down. According to the NPD Group, Netflix accounts for 61 percent of digital movies downloaded, Comcast accounts for 8 percent, and DirecTV, Time Warner Cable, and Apple all account for 4 percent. With BTI Systems’ WideCast upgrade, service providers can gain control of accelerating traffic growth in metro networks by transparently caching many content types, including Netflix, by serving it closer to the user instead of streaming it across increasingly congested networks. By using WideCast in the network, Netflix customers can also benefit from an improved experience from their broadband provider. Streaming delivery for movies will start faster with reduced degradation and buffering across the network guaranteeing customers a high-quality OTT experience comparable to similar cable services.
"Given North America’s strong adoption of OTT media distribution, we are committed to ensuring our customers stay ahead of the curve with innovative solutions," said Gary Southwell, CTO, BTI Systems. "The addition of Netflix support is just one of the upgrades we are making to our networking infrastructure to provide our customers with a powerful tool which manages and monetizes the delivery of OTT services flowing across their networks."
WideCast brings together BTI Systems’ innovation in packet optical transport for metropolitan networks with automatic, transparent caching to improve the delivery of the OTT content for service providers, while simultaneously delivering a better end-user experience and lowering traffic growth rates. The WideCast solution fits transparently into the network with no impact on router infrastructure and instantly improves broadband Internet services for all subscribers without violating the constructs of net neutrality. WideCast is the first integrated network solution for caching that integrates L2 Ethernet traffic insertion, L4 application routing and caching in a compact carrier grade solution.
About BTI Systems
BTI Systems redefines service delivery with its packet-optical service platforms that help over 250 service provider and enterprise customers converge, transition and connect Ethernet, video and wireless data services in their metropolitan networks. The BTI Systems portfolio consists of the BTI 7000 Series packet optical networking platformWideCast Content Aware Networking solutions, the BTI 700 Series Carrier Ethernet access portfolioand the proNX Management Suite offering element, network, service management and strategic planning capabilities. BTI Systems is headquartered in the heart of the Ottawa’s technology corridor and has regional offices in more than 15 key markets throughout the world including Boston, Belfast, Shanghai, London and Singapore. For more information, visit www.btisystems.com.