05 April 2011
The Italian Media Portal Excite.it will be powered up by TeliaSonera International Carrier platform. Populis has signed an agreement with TeliaSonera International Carrier to have Managed Services and IP Services in order to expand its international presence.
The deal, worth €1m, marks a significant step for TeliaSonera International Carrier into the Managed Services and Cloud Computing arena. The first platform will be operated from the TeliaSonera International Carrier Data Center in Frankfurt, where they will support the Populis wide network of vertical web properties, ranging from credit and travel guides to car blogs, visited by over 26 million unique users per month.
In addition to connectivity, TeliaSonera International Carrier will be providing Populis with an integrated and fully customisable set of infrastructure specific services, which combine IP connectivity with colocation, hardware leasing and managed services.
Erik Hallberg, President of TeliaSonera International Carrier, says “As a leading IP carrier we are aware of the specific needs and growing requirements of the online content industry for the provision of “always-on” services. We’re rapidly building the tools that will allow TeliaSonera International Carrier to become a serious player in this arena, an important element in our strategy for growth”.
Giovanni Fantasia, Managing Director and group COO of Populis, says “one of the key assets for the growth of Populis is the scalability of our business model based on the distribution of high quality Content on Demand and Editorial content on our wide international network of +550 websites, including our key brands Excite, Better Deals and Nanopublishing. TeliaSonera International Carrier Data Center in Frankfurt is a perfect fit for our needs: a highly scalable infrastructure with very high standards in terms of both service availability and response time under all circumstances and from all locations across Europe and WorldWide”.
Populis is one of Europe’s fastest growing digital media companies (GP Bullhound Media Momentum 2010) and European leader in the production of multilingual content on demand. Created in 2004 the Group crowdsources, distributes and monetizes over 35,000 items of compelling content in 8 languages per month for a vibrant network of 550 fully owned and operated websites including Excite Europe, Better Deals and Nanopublishing. The media properties generate over 26.1 million unique monthly users (Source: Comscore January 2011).